What is Verified by Visa?
Verified by Visa is an extra layer of protection to ensure the person using the credit card (mastercard usage vs discover card)for an online person owns the card. 3D Secure is one of the newest technologies available to prevent fraudulent activities on cards.
This is a necessity for online businesses that accept card-not-present transactions. It’s impossible to tell if the card being used belongs to the person using it, but Verified by Visa makes it easier.
You may remember Verified by Visa as a pop up that almost looked like a scam before. It scared off a lot of customers because it looked like someone was phishing for their information. The latest update using 3D Secure, though is much safer and doesn’t look as threatening to customers.
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