SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Unlike direct traffic or paid traffic, SEO targets unpaid traffic. Search engine optimization can increase your website’s rankings and get your site more exposure.
Why we do SEO for our business? / Why it’s important?
As a small business, or start-up, it’s important you take an active role in search engine optimization (SEO). This is the process of improving the quality and quantity of website traffic to your website or web pages from the major search engines such as Google. SEO is the process of increasing the number of visitors and traffic to a website by improving its algorithms with search engines. SEO focuses on increasing high-quality traffic that leads to increased sales, as opposed to paid advertising. SEO (search engine optimization) has become a very important element of online marketing because it can boost your website’s visibility and make it immediately visible to search engines. Search engines such as Google and Bing use the keywords on your webpages to determine whether they should show up in search results. The higher the ranking in search results, the more visitors your site will receive from searchers. Search engine optimization (also referred to as SEO) is the process of improving the visibility of a website or web page in search engines such as Google, Bing and Yahoo by modifying its content and associated metadata. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.