What is SEO?

What Is SEO? Learn About SEO

Hey, There are too many people out there that are unaware of SEO or Search Engine Optimization which SEO stands for. SEO is basically ranking well in the search engines, there are loads of different sections in SEO but there's basically two different groups, Onpage SEO, and Offpage SEO. Keyword density is the percent of which your main keyword appears in the article, if your article is a thousand words and your keyword appears 15 times then that's a keyword density of 1.5%. Your keyword density should be around 1-2%, don't overdo it because that just doesn't work. Keep in mind to have relevant tags, like if you're writing an article about how awesome video marketing is, then you should think twice about having "Article Marketing" as one of your tags, it could work depending on which points you're making in the video, but try to keep the tags to your niche.

Now it is important to know how search engines work to understand the question "What is SEO?" Search Engines use robots or spiders, which are software that gathers information and bring it back to be analyzed at the main Search Engine Index or in simple terms the main central database that stores all the information. This process in which the search engine spiders gather this information is called "Crawling", or "Spidering". Here is the best way I could think of explaining this process. Imagine a spider family that needs to gather Food (in the case of the WWW think of food as the HTML text on your website) to bring it back to the main spider-web (Search Engine Index "Database"). The spider uses a highway (HTML Links on Websites) to gather food faster and more efficiently. Now that you know what Search Engines are and how they work, you can now better understand what SEO (Search Engine Optimization) is and how it can help you. Here is another good example using the spider analogy.

Once the spider has gathered food, it then takes it back to the spider-web (Search Engine Index "Database"). Now the information is sorted out, and the Search Engine uses this information to help the user find what he or she is looking for. So when someone searches "Real Estate" the Search Engine will provide results that are most relevant from its database. Note: Search Engines are constantly changing the way their spiders collect information and how it is stored in their Index, this is why it is so important to stay up-to-date on changes and techniques. Keep in mind that on the search engines there are sponsored links that are Paid Search results that usually are placed on the top, side, and bottom of the natural search results. This is a whole other subject called Paid Per Click (PPC) so keep in mind that SEO deals with natural rankings and PPC deals with paid rankings.