What Everyone Must Know About Influencer Type
What Everyone Must Know About Influencer Type
📷
The evolution of social media and influencer marketing can be seen in the last decade. We can only expect it to evolve further as we move past 2021 and beyond.
Influencer marketing has evolved into a try-before-you-buy strategy. Many brands devote a significant portion of their marketing budget to collaborating with macro and micro-influencers.
Don’t believe us? Estee Lauder spend a whooping $900 million in 2017 for influencer marketing. They set aside 75% of their marketing budget for influencer marketing across all of their brands in 2020.
If you wish to leverage influencer marketing for your business, you must first decide which types of influencers you want to work with.
In this post, we’re going to take a look at macro influencers, micro influencers and nano influencers, how much they cost, and where you can find experienced macro influencers for your brand. Let’s dive in!
Types Of Influencers
Nano-influencers
The term “nano-influencer” refers to a type of influencer that is relatively New compared to micro-influencers. They often have fewer followers, typically less than 1,000. They have a lot of clout in their neighbourhood. This would be someone with clout in the local community or neighbourhood.
They aren’t “influencers” in any sense, and the majority of their posts may contain commonplace items such as images of their families and friends, cat videos, and memes.
Nano-influencers are “ordinary everyday people” who are paid to spread the word about a brand’s product or service to their friends and family. The majority of the time, this can be accomplished by using user-generated content.
Nano-influencers, unlike traditional influencers, who are paid by marketers to influence their followers and curate a specific aesthetic, often receive little to no compensation in exchange for publishing on their social media platform in their own way.
Macro-influencers
Any creator with more than 100,000 followers and at least a 3% engagement rate qualifies as a macro-influencer.
In many cases, macro-influencers have a different title in their community, such as celebrity, TV personality, athlete, or thought leader. They can use their celebrity to build a social media community and a following in a fraction of the time it takes a micro-influencer.
Macro-influencers can quickly grow their social media following due to their large fan base. It’s not uncommon to see people with millions of followers on social media.
Macro-influencers are known for their steady increase in followers and collaborations. However, unless they have another title that helps followers feel like they have a genuine connection with the macro-influencer, we can expect lower engagement numbers compared to micro-influencers.
Micro-influencers
A micro-influencer is someone who has a social media following of 10,000 to 50,000 people. They are well-known in their field and enjoy extremely high levels of audience engagement. According to the research, the fewer followers a person has, the more engaged they are.
Celebrities, experts, and public figures are not micro-influencers. They are experts in a specific industry and only share content related to that industry. Because their audiences are extremely engaged, partnering with a highly relevant micro-influencer can significantly increase reach and user-engagement.
It’s no surprise that people prefer to buy from people they know and trust. As a result, they will trust a recommendation from a micro-influencer they follow more than a direct ad from a brand. It’s at this point that word-of-mouth marketing takes centre stage.
If you’re still looking for guidance on how to choose the best category of social media influencer, you may seek the help of an influencer marketing agency in india.