Logo design is a crucial part of creating a professional online presence for a company. Logo design Singapore companies use color theory to create logos for their clients as it introduces personality and emotion into the design, which allows viewers to instantly make connections between the brand and colors used. Logo designers utilize both conventional meanings associated with colors and personal preferences while considering factors such as the target audience, the purpose of the company logo design, and the company’s mission to determine which colors should be used in the design. For example, Red usually conveys excitement or passion, while blue gives off feelings such as security or trustworthiness. Understanding how viewers perceive colors is an invaluable asset when designing compelling logos.