IMARC Group, a leading market research company, has recently releases report titled “Herbal Tea Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032.” The study provides a detailed analysis of the industry, including the herbal tea market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the Herbal Tea Market?
The global herbal tea market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.91% during 2024-2032.
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Factors Affecting the Growth of the Herbal Tea Industry:
- Increasing Health Consciousness and Awareness:
One of the primary factors driving the growth of the herbal tea market is the rising health consciousness and awareness among consumers. Herbal teas are perceived as healthier alternatives to traditional caffeinated beverages like coffee and black tea due to their natural ingredients and potential health benefits. Herbal teas are often associated with various health-promoting properties, such as antioxidant, anti-inflammatory, and immune-boosting effects, which appeal to health-conscious consumers seeking functional beverages to support their well-being. Moreover, as consumers become more educated about the potential health benefits of specific herbs and botanicals, they are increasingly turning to herbal teas as part of their daily wellness routines, driving demand and market growth.
- Growing Consumer Demand for Natural and Organic Products:
The increasing consumer preference for natural and organic products is another significant driver of the herbal tea market's growth. As consumers become more concerned about the environmental impact of conventional farming practices and the presence of synthetic chemicals in their food and beverages, they are actively seeking out natural and organic alternatives. Herbal teas made from organically grown herbs and botanicals are perceived as safer and more environmentally friendly, resonating with consumers seeking clean-label products. Additionally, the demand for herbal teas free from artificial flavors, colors, and preservatives is driving product innovation and market expansion, with manufacturers offering a wide variety of organic and natural herbal tea blends to meet consumer preferences.
- Expanding Distribution Channels and Market Accessibility:
The availability of herbal teas through various distribution channels and increased market accessibility are driving market growth and expansion. Traditionally, herbal teas were primarily sold through specialty health food stores and natural product retailers. However, with the growing popularity of herbal teas, they are now widely available in supermarkets, online retail platforms, cafes, and restaurants, making them more accessible to a broader consumer base. Additionally, the rise of e-commerce has made it easier for consumers to purchase herbal teas online, further expanding market reach and driving sales. Moreover, the introduction of convenient and ready-to-drink herbal tea formats, such as bottled and canned beverages, has increased consumption occasions and attracted new consumers, contributing to market growth. Overall, the availability of herbal teas through diverse distribution channels and formats has made them more accessible and convenient for consumers, driving market expansion.
Herbal Tea Market Report Segmentation:
Breakup by Type:
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Hibiscus
- Turmeric
- Others
Ginger emerges as the largest type segment in the market due to its widespread use in herbal teas for its aromatic flavor, digestive health benefits, and anti-inflammatory properties, appealing to consumers seeking natural remedies and functional beverages.
Breakup by Raw Material:
- Green Tea
- Black Tea
- Yellow Tea
- Others
Green tea stands as the largest raw material segment in the market owing to its popularity as a base ingredient for herbal teas, valued for its antioxidant properties, mild flavor profile, and association with health and wellness benefits, driving demand among health-conscious consumers.
Breakup by Packaging:
- Loose Tea
- Tea Bags
- Plastic Containers
- Aluminium Tins
- Others
Tea bags dominate the packaging segment in the market due to their convenience, portability, and ease of use, offering consumers a convenient way to prepare and enjoy herbal tea at home or on the go, driving widespread adoption and market penetration.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Online emerges as the largest distribution channel segment in the market due to the increasing popularity of e-commerce platforms, offering consumers a convenient and diverse selection of herbal teas from various brands and suppliers, along with the ease of comparison shopping, home delivery, and access to customer reviews and recommendations.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Asia Pacific leads as the largest market regionally due to factors such as the region's rich cultural heritage of tea consumption, particularly in countries like China, Japan, and India, where herbal teas have been an integral part of traditional medicine and wellness practices for centuries, driving significant demand and consumption.
Global Herbal Tea Market Trends:
The increasing popularity of functional and wellness-focused herbal tea blends represents one of the key factors influencing the growth of the herbal tea market across the globe. This is primarily driven by growing consumer interest in natural remedies and holistic health practices which is boosting the market growth. Herbal teas infused with ingredients like adaptogenic herbs, botanicals with purported health benefits, and exotic flavors are gaining traction among health-conscious consumers seeking beverages that offer both refreshments and potential health benefits.
Moreover, the market is witnessing innovation in packaging and presentation, with manufacturers introducing convenient and on-the-go formats such as tea bags, loose-leaf blends, and ready-to-drink bottled teas to cater to diverse consumer preferences and lifestyles.
Leading Companies Operating in the Global Herbal Tea Industry:
- Apeejay Surrendra Group
- Arbor Teas
- Bigelow Tea
- Celestial Seasonings (The Hain Celestial Group, Inc.)
- Dilmah Ceylon Tea Company
- Harney & Sons Fine Teas
- Indigo Herbs
- Mountain Rose Herbs
- Numi, Inc.
- Pukka Herbs Limited
- Tielka Pty Ltd.
- Twining and Company Limited
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