According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2023-2028”, The study provides a detailed analysis of the industry, including the India digital OOH advertising market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the India Digital OOH Advertising Market?
The India digital OOH advertising market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.3% during 2023-2028.
What is digital OOH advertising?
Digital out-of-home (DOOH) advertising uses digital media platforms and technologies to deliver advertising messages in outdoor locations. It involves displaying dynamic and interactive content on digital billboards, outdoor signage, transit displays, and networked screens in public spaces. It consists of several active media comprising animations, videos, and interactive content produced with the help of programmatic technology.
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Additionally, it is generally streamed at extremely crowded locations such as stadiums, malls, railway stations, retail shops, spas, airports, salons, hotels, cafes, movie theaters or multiplexes, and bus stops. Nowadays, digital ooh advertising is adopted in numerous industries across India, such as education, retail, banking, recreation, and transportation.
India Digital OOH Advertising Market Trends:
The market is primarily driven by the rising demand for digital OOH advertising in several sectors. In addition, rapid urbanization, the increasing demand for digital signage and displays in public spaces, and the expanding advertising sector are contributing to market growth. In line with this, the growing shift from traditional media to digital formats, including DOOH, is driven by the ability to target specific audiences, deliver engaging content, and measure campaign effectiveness, thus influencing market growth.
Moreover, several technological advancements, such as the advancement in digital display technologies, including light emitting diode (LED) screens, liquid crystal display (LCD) panels, and interactive touchscreens that provide better visual quality, interactivity, and flexibility to advertisers represent another major growth-inducing factor. Furthermore, the implementation of several initiatives and programs launched by the Indian government to promote the adoption of digital technologies across several sectors in India is creating a positive market outlook.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
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