There's a significant difference between buying a dress and having a dress made for a specific person. The difference shows up in how it fits, how it moves, and how the person wearing it feels in it. Couture dressmaking is a process that most people don't see. The finished gown gets photographed.
The fitting room experience gets remembered. But the weeks of work that happen between a first consultation and a final delivery, the pattern drafting, fabric sourcing, hand-finishing, fitting adjustments remain largely invisible to the people who ultimately wear the result.
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