When it comes to marketing, Orlando Custom Home Builder is really a segmented town. At its core, you have businesses at the east end of town that predominantly cater to the local community including UCF & Research Park. The metro landscape is dotted by smaller municipalities such as Winter Park, Maitland, Oviedo, etc. Downtown Orlando Custom Home Builder is your typical business hub creating a skyline of a dozen or so tall office buildings fragmented around Lake Eola.
At night, much of downtown comes alive with a fair number of nightclubs, especially along the famed Church Street Station. The west side of town is Orlando Custom Home Builder alter ego. Here the tourist industry rules the roost with Disney, Universal Studios, Sea World, and International Drive & Kissimmee at the helm. For small local Orlando Custom Home Builder vendors, going after the tourist market can be an expensive endeavor and for most should be a secondary venture. As I'd like to focus this article on the local customers and local businesses, I'm not going to really spend much time discussing marketing to tourists in town. Considering the economy, it's a rough business to be in and I'll probably devote a second article to that later. I will suggest if you insist on going after the tourist market, the only tourist business any local vendor will want to go after are tourists already here. Luxury Home Builder Orlando
Why am I telling you all of this? Well, with respect to marketing, Orlando Custom Home Builder is not your average city. We are very tourist heavy on one side and Local Business heavy on the other. It's unique in the sense that you can literally draw a dividing line between both sides. Here, you need to keep your marketing compartmentalized. Know your target market and let your marketing focus geo-target accordingly. Most of your local business will be driven from the Central and east side of town. Personally, I feel John Young Parkway can be considered the prime meridian.
Having explained my thought process, I hope the following ideas we are going to share in this article, are going to help you build a solid web presence.
Your website design must follow specific design criteria that cater to the local Orlando Custom Home Builder community and their search habits. 83% of searches in our area looking for businesses want a local business. Human nature is funny like that. All things created equal, if a person can purchase from a local vendor versus a vendor far away, they will purchase from the local vendor. This even holds true when the purchase is done online. So, build your business around these principles and watch it flourish:
1) Provide local images of Orlando Custom Home Builder .
2) Know where locally your target market shops and network with those businesses.
3) Incorporate the word "Orlando Custom Home Builder " into your website content, specifically your H1 headers on your website. It's also a good idea to put the same information into your metatags, even though for Google it is pretty much useless.