Modern research methodologies such as online surveys, AI-driven data collection, and automated insights promise speed and cost savings. Yet, when it comes to healthcare market research methodology, one approach continues to stand tall: CATI (Computer-Assisted Telephone Interviewing). Healthcare is an industry where sensitivity, depth, and accuracy are critical. Understanding patient experiences, physician perceptions, or regulatory compliance cannot be left solely to machines. That’s why human-led primary research remains indispensable. This blog explores why CATI is still an evergreen tool among research methodologies in healthcare, how UK businesses can benefit from it, and why Unimrkt Healthcare is a trusted partner for conducting medical research surveys and surveys for healthcare professionals.