Circulaxil name in after the enactment of the antitobacco law which prohibits the sponsorship of sporting and cultural events by tobacco companies Despite this milestone in public health in Colombia one in ten people smokes and diseases caused by tobacco continue to claim victims The law should be reformed but despite the recommendations that the National Labeling Committee gives to the Ministry of Health Congress has not done so The research group of the Laboratory of Psychophysiology and Behavior LPC of the University of the Andes is part of the Committee and has carried out more than studies where they measure how smokers nonsmokers and even exsmokers react with different pack designs seeking to avoid cigarettes There are several suggestions that have been given and some have been adopted For example using explicit images with the negative consequences of diseases caused by smoking and not symbols or images with the benefits of not smoking which have a smaller effect But there is other evidence of greater effectiveness that has been presented and that has not been processed in Congress which is responsible for modifying law of or antitobacco Added to this is a new challenge.
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