The fundamental requirement for every product is the packaging. The product cannot be stored or transported from one place to another without packaging. The product has an identity thanks to its packaging.
Therefore, the packaging gives a product a protective and educational covering in such a way that it protects the product throughout material handling, storage, and transportation and also delivers pertinent information about the package's contents to all parties involved.
Meaning of Packaging
Packaging is giving the product a usable protective and informational covering so that it protects the product throughout material handling, storage, and movement and also gives all parties concerned meaningful information about the package's contents.
Qualities of Effective Packaging
Packaging is more than just the attractive face of your goods. Everything from breakage rates during shipping to whether retailers will stock it may be impacted by the appearance of your packaging. These qualities of adequate packaging are present:
Labeling
When your product is distributed in a particular way, you could be compelled to include specified information on the label. For instance, the labels of foods sold in retail establishments must list the ingredients and nutritional information.
Opening
Your product's packaging needs to be simple to open and reclose if it will be distributed in a way that buyers will want to sample or study before purchasing. The package must be made to withstand tampering and disclose if your product, such as an over-the-counter drug, should not be opened by anybody other than the purchaser.
Size
Bulky or heavy packaging may significantly increase transportation expenses if your product needs to be delivered over a long distance to its distribution location.
Durability
Many products are handled roughly between the moment of manufacturing and the final customer. If your distribution system cannot be trusted to safeguard your product, packaging must be used instead.