Best Practices for Voice Searches Optimisation
As if that were not difficult enough, voice search ranking is also difficult. For each specific query, voice search devices frequently only show the top three results, or if a response is needed, only return the position 0 results. To take those positions, you will, therefore, need to have both excellent voice SEO and high-quality content.
Featured Snippet Optimization
Featured prominently above organic search results are condensed summaries of content known as Google-featured snippets. A brief paragraph and a list of bullet points are acceptable formats for featured snippets. They are frequently taken from a website that ranks highly in the search results. If Google can grab them successfully, it can greatly increase the website’s traffic.
Since a virtual assistant will read the featured snippets as an answer if one is available for the question, this is crucial for voice SEO. Your content will likely be chosen for featured snippets if you use heading tags (H2, H3) to highlight questions and immediately follow with clear, concise answers.
Making Use of Schema Markup
Schema markup makes it simpler for search engines to comprehend the context of your content. Increasing the likelihood that it will show up in knowledge panels and rich results. Schematic markup will increase your content’s visibility in voice search results by supplying structured data about it, such as FAQs, reviews, and product details.
Prioritize Question-Related And Long-Tail Keywords
Due to their significance, voice search queries are typically longer, composed of questions, more detailed, and more conversational than the standard short-hand and concise keywords. In text searches, questions like “Where can I get the best coffee in Manhattan?” and “Can you suggest the best books to read on a long flight?” are more popular than “best coffee in Manhattan” and “best books on a long flight.” To improve voice search SEO, including natural, question, and long-tail keywords in your content is crucial.
Source: https://www.varundigitalmedia.com/blog/voice-search-optimisation/