1. Unique design for a unique brand
The first, most obvious and most interesting of the reasons is this: a custom design will allow you to have a website that will not look like any other on the market. Check this to get more details about Partopia Digital
For the purposes of positioning and brand recognition, this point is very useful because, if you manage to develop an excellent user experience, the only brand with which they will be able to relate it is yours. In addition, a unique and recognizable design brings prestige.
2. Thought from what you do need
There are a huge number of great and amazing website templates out there. However, most, due to the same need of having to provide services to different types of company websites, will have a large number of elements and functions that you do not need; and what they will do is take up space, make your website heavier and hinder (you and visitors).
3. SEO optimization from day 1
Participating in the creation of each element of your website will allow you to create a design in which every detail points to SEO optimization from the beginning. You will not need to optimize a template that already exists, since all the design actions of your website will be designed with this objective in mind.
It is useful to create a checklist that can help you remember each relevant element in SEO, for example the 404 error page, the website map for redirection in case of a redesign, etc.
4. Thought to Improve
Your company was born to improve permanently and your own website should not be the obstacle for it. At this point, it is essential that the design is designed so that it can be permanently adjusted and improved in each of its areas without having to make a new design.
For example, it is possible that you start with a website that mainly serves as a point of contact and that later the evolution of your business allows you to implement an e-commerce. Your design should allow it.
5. Greater possibilities in functions and content
If you have had a website based on a template you have surely run into the situation of wanting to place a new section of content in a space not designed for it initially, or some other functionality that would add a lot of value to your website but the only way is installing a plugin, which makes your website a bit heavier and slower.
With a custom web design you will not have this problem, since in development the possibilities are almost unlimited, you will be able to adapt, add and transform what you want when you want on your website.
6. A technical support
It is important to have a technical support service in case something goes wrong with your design. If you have any doubt or mishap, the creators of the design will be able to find a solution.
7. Greater security for your website
And last but not least, a website designed for you will allow you to have greater security and protection against cyber threats since this, unlike public web templates, will not be open source.
It is important that you bear in mind that a custom web design requires an investment of time and resources greater than that of a template. However, if your goal is to have a solid, robust and bulletproof website, this is the best decision.
8. Increase conversions!
Greater exposure and recognition translate into a higher conversion rate. Of course, the content must be attractive because responsive web design does not work miracles.
9. Managing websites is easier:
A Community Manager will appreciate being able to monitor the web from his cell phone while directing the full power of the PC to analyze the statistics.
Good web design makes a difference , but it takes time for study and analysis on aspects related to the company or brand itself and the competition.
It takes a lot more than these templates or platforms that allow you to launch web pages quickly.
At IngenioVirtual we create web pages that we adapt to your needs or those of your company, including their performance on mobile devices. We also implement basic SEO functionalities, and web analytics systems such as Google Analytics among others, to measure the results of digital marketing actions. You can get in touch to find out without obligation.
The transit from social networks to the web is more fluid:
All social networks (at least all that we know of) have responsive web design, therefore, if your company manages an account in any of them and within the content it is redirected to your website, the best thing is that it also has a responsive design.