Band-Aid is introducing a new line of bandages in an attempt to 'make positive change for the Black community.' They are developing a collection of bandages in 'yellow, medium and dark shades of brown and black skin tones that celebrate the elegance of different bodies.
' The Johnson & Johnson-owned company revealed Friday's decision on Instagram with a picture of bandages in different colors of black and brown clients' skin tones. Sharing the image, they wrote further, "We 're committed to inclusivity and offering the best healing options, better reflecting you." Man's Reaction to Having a Bandage That Fits With His Skin Tone Goes Teary-Eyed Viral And Twitter. Check social media stats here.
Explaining their stand Band-Aid wrote further, "We 're hearing you. We 're seeing you. We 're listening to you. We 're standing in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice." They also mentioned that the brand will make a donation to the Black Lives Matter movement while recognizing that the company still has a q lot of work to do whilst recognizing that the company still has a q lot of work.
The decision by Band-Aid comes as protests over the death of George Floyd, 46, who erupted across the U.S. People demanding justice came out onto the streets holding placards written on it with Black Lives Matter.
Floyd died after he was shocked for nearly nine minutes by Minneapolis police officer Derek Chauvin kneeled over his neck. The incident has also highlighted the need for racial equality and black community support. Different popular brands have taken the decision to make products that keep people of all communities and skin tones in mind.
The company unveiled its Perfect Blend brand in 2005 which included a line of bandages designed to match multiracial skin tones. The line had been discontinued due to "lack of interest at the time," Band-Aid said.
Today the brand Perfect Blend is selling clear Band-Aid products.
"We are pleased to bring back a similar product with improved comfort and versatility," Band-Aid said in an email statement to CNN Company, adding that it introduced transparent bandages in the 1950s for the first time.
In the comment section of the Wednesday announcement of Band Aid, some Instagram users — apparently unfamiliar with the company's defunct Perfect Blend line — asked why multi-shade band Aids had not been available before.
In the comments, many questioned why it took Band-Aid too long to issue bandages that suit certain skin tones, a question that has been pointing out for decades. Other companies, such as Tru-Colour and Browndages, have since been created to offer bandages that match black and brown customers.
As debates about racism are being conducted online in the aftermath of the death of George Floyd, a black man who died in Minneapolis police custody, many have cited a shortage of black and brown Band-Aids as an example of racism and companies appealing to white consumers over black customers.