Three Things to Know About Explainer Videos

Companies must harness the power of digital marketing to build their online presence brand visibility and effectively reach the target leads. Video content offers leverage over extensive textual content, and it appeals to even the most dismissive buyers. To boost their video marketing efforts, the stakeholders must consider including explainer videos, with their high conversion rate and ever-growing popularity, explainer videos better appeal to the target audience's sensibilities. They are engaging, memorable, and help drive more traffic.

The ideal length for the explainer videos ranges between 45-90 seconds. It allows stakeholders to engage visitors on their website instantly, and effortlessly explain the key benefits of the product or service in question. The explainer video must address the audience's pain points and present the advertised product/service as a valuable and feasible solution. It must include appropriate CTAs to nudge the target leads to take appropriate actions and proceed into the sales funnel.

Integrating a 2D explainer video maker into your business ecosystem can help you quickly produce, update, and repurpose the explainer video at your convenience. You can easily create the 2D explainer videos and use this marketing video at the Top of the Funnel (TOFU). Based on your requirements, you can embed these videos on websites, homepages, and landing pages to grab the ideal audience's attention.

Benefits of Explainer Video

Enterprises should consider developing an explainer video to unlock the following benefits:

· Customers prefer video over text to learn about a company or product/service. Hence, an explainer video has more appeal in the customer-centric market.

· Explainer videos can help improve SEO. It drives an increase in organic traffic from search engine results pages (SERPs).

· These videos are easily shareable. Thus, it functions as a great asset to use across various social media channels.

· ROI from explainer videos can be tracked efficiently.

· It can be easily repurposed, so you can update design assets or characters to fit your current requirements.

Why use 2D animation for explainer videos?

2D animation is widely used for creating an explainer video. The video development process is simple, quicker, and has low production costs. Some of the prevalent advantages of using 2D animation include:

· It requires less investment than other graphics-heavy or complex animation processes. This style and scope of 2D animation have fewer complexities, making it cost-effective.

· It provides enhanced feasibility to update assets later, which gives it a longer shelf-life.

· An easy and quick storyboarding process for 2D animation makes it faster to produce.

· You can exercise the creative possibilities and bring any narrative to life with 2D animation.

· It has a steep learning curve, thus speeding up the production process.

How to optimize your explainer video?

· Work on the Script: A poorly written script can negatively impact your brand image, thus affecting your conversion rates. Collect data points on your target customers and market, and develop tightly focused and relevant content.

· Video Length: Keep the length between 45-90 seconds. Viewers tend to lose interest if it has a longer length.

· Sound Effects: The voice-over must fit the script. The tone, deliverance, and sound effects must emphasize the content instead of diluting it.

To Conclude:

Explainer videos are integral to your marketing strategy. Thus, you must effectively plan the development pipeline to produce high-quality and optimized videos.