A2P messaging is a powerful medium for businesses or enterprises in the communication market space to connect to mobile consumers. Businesses use text messaging to notify consumers of updates to boost consumer experience that results in the company's revenue growth. SMS helps to generate leads, boost revenue and help build better customer relationships across a wide variety of industries, such as BFSI, retail & e-commerce, travel & tourism, marketing, hyperlocal, and healthcare. A2P messaging is rising and growing across the globe and will continue to develop with long-standing and fresh challenges facing market players. MNOs are gradually securing their networks and solving the problems that grey-routes present, whereas Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of A2P. Mobile operators around the world are losing revenue through unauthorized grey routes.
The rising mobile subscriber base is fuelling the A2P messaging market. According to the GSMA Mobile Economy 2019 report, there were roughly 5.1 billion mobile subscribers in 2018, while smartphones accounted for 60% of connections and are projected to hit approximately 6 billion by 2025, with 80% of smartphones. With the growth in the mobile subscriber base, enterprises, MNOs, and app developers have the opportunity to connect more easily with their customers across the globe. The MNOs aim to boost their revenues by spending more on A2P services. As expected, customers with mobile phones frequently use messaging to communicate; this enables companies to send notifications, alerts, verifications, and promotional messages to their customers using this feature. Furthermore, China and India have substantial market shares in the A2P messaging service and are projected to grow over the forecast period due to the ever-increasing mobile user base.
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Market Segmentation
A2P Messaging Market Segments
By Component
- A2P service
- Platform
By Deployment Mode
- Cloud
- On-premise
By Application
- Interactive message
- Authentication messages
- Promotion marketing service
- Push messages
- Interactive messages
By Traffic
- National
- Multinational
By End-Users
- Financial
- Security
- Healthcare
- Hospitality
- Travel
By Geography
- Asia pacific
- Europe
- North America
Regional Overview
Companies in the A2P messaging market are spread across the world. The A2P messaging market report provides major information about regional markets of North America, Europe, Asia-Pacific (APAC), and the rest of the world. The North American A2P messaging market has many companies across the United States, Canada, and Mexico. Europe has companies in the A2P messaging market across Germany, France, Spain, Italy, and the United Kingdom. A detailed analysis of the A2P messaging market across India, China, and Japan in the Asia-Pacific region is also presented in the report. The A2P messaging market of the Middle East, Africa, and other regions has also been studied by analysts. The regional analysis of the A2P messaging market can be found in the market research report.
Competitive Landscape
The A2P messaging market is supported by easy deployment of the A2P SMS solutions. The population growth around the world and increasing demand of A2P messaging market based services and products also support the market growth. However, the A2P messaging market growth can be affected due to lack of awareness about A2P message solutions and high cost of services. The report covers all such details which will help companies in the A2P messaging market to strengthen their business plan and improve their product portfolio. The A2P messaging market research report also provides company profiles of major companies. The company profile of organizations operating in the A2P messaging market discusses strategies, growth plans, size, revenue, and mergers and acquisition details of top companies in the A2P messaging market. New entrants and established players can plan their strategies based on this data provided in the A2P messaging market research report.
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The Key Players of the A2P messaging Market are
- AT&TS
- Infobip(UK)
- Orange
- China Mobile
- Kaleyra
- MessageBird
- Twilio
- Textlocal
- BICS
- Tyntec
- Route Mobile
- Monty Mobile
- Syniverse
- Global Message Services
Table Of Content
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 17
2 MARKET INTRODUCTION
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 18
3 RESEARCH METHODOLOGY
4 MARKET INSIGHTS
5 MARKET DYNAMICS
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