Mobile Apps and Web Analytics Market Analysis, Regional Trends, and Comprehensive Research Study Till 2027

The recent research report of Mobile Apps and Web Analytics Market which provides a comprehensive overview of important aspects that will drive market growth such as market drivers, restraints, prospects, opportunities, restraints, current and upcoming trends, drivers, restraints, SWOT analysis, expert review and forecast.

The Mobile Apps and Web Analytics Market size is expected to reach USD 26.1 billion by 2026 registering an exponential CAGR of 22% during the forecast period.

Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in marketing campaigns.

Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.

Mobile Apps and Web Analytics Market Segmetation

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT

  • Introduction
  • Solution
  • Service

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GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT

  • Introduction
  • On-Premises
  • Cloud-Based

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION

  • Introduction
  • Customer Relationship Management
  • Application Testing & Analytics
  • Mobile Advertising And Marketing Analytics
  • Search Engine Tracking And Ranking
  • Marketing Automation
  • Content Marketing
  • Event Tracking
  • Heat Map Analytics
  • Social Media & Email Marketing Management
  • Advertising Optimization
  • Others

GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL

  • Introduction
  • BFSI
  • Healthcare
  • Transportation & Logistics
  • Media & Entertainment
  • IT & Telecom
  • Others

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Mobile Apps and Web Analytics Market Regional Analysis

By region, the mobile apps and web analytics market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

North America is expected to be the largest contributor to the mobile apps and web analytics market, mainly due to the high adoption of mobile apps and web analytics among small and large enterprises. Additionally, the regional market is driven by the increasing number of Internet and smartphone users.

Mobile Apps and Web Analytics Market Key Players

  • Countly (UK)
  • Amplitude Inc. (US)
  • QBurst (India)
  • Microsoft (US)
  • Google (US)
  • Oracle (US)
  • UXCam Inc. (US)
  • Apple Inc. (US)
  • Adobe (US)
  • Facebook (US)
  • Upland Software Inc. (US)
  • Flurry (US)
  • Amazon Web Services Inc. (US)
  • Mixpanel (US)
  • AppsFlyer (US)

Key Points Covered in the Report:

  • The Mobile Apps and Web Analytics research assesses the industry’s share in terms of demand and supply, as well as volume.
  • The study mentions the market share acquired by each product category in terms of consumption value and volume.
  • The report meticulously discusses financial records of cumulative sales and overall income gathered by each product category.
  • The study includes information on the major organizations’ sales, product pricing methods, revenue shares, and gross margins.
  • The operational base of the listed enterprises throughout many locations, as well as their distribution methods, is considered.
  • There is also information on the market concentration ratio, partnerships, alliances, acquisitions, new rivals, and other significant changes.

Major Points from TOC:

  • Global Mobile Apps and Web Analytics Market Overview
  • Executive Summary
  • Production and Capacity by Region
  • Production, Revenue, Price Trend by Type
  • Key Players Analysis

Continued…

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