HubSpot is one of the major development and marketing CRMs that has become widely famous worldwide. It provides the best marketing and sales solutions and allows application developers to maintain enterprise processes. So, knowing about the entire process is extremely necessary if you want to customize your CRM platform with HubSpot theme development.

Keeping this in mind, we have explained some ways you can make theme development a successful endeavor with HubSpot.
What Is a Hubspot Theme, and Why Should You Develop the Same?
You should know two definitions of themes before looking for HubSpot development services. In a textbook manner, themes are the frameworks for developing the user interface and managing component positioning. But in technical terms, it is a portable, self-contained package that can be implemented in different types of compatible software programs.
The source container package is where all the UI elements, skeletal structure, HTML code hierarchy, and CSS styling definitions are stored. When you integrate HubSpot CRM with the enterprise application for marketing and sales, you can develop the overall theme and use the same to scale the software programs.
What Is a Hubspot Theme, and Why Should You Develop the Same?
You should know two definitions of themes before looking for HubSpot development services. In a textbook manner, themes are the frameworks for developing the user interface and managing component positioning. But in technical terms, it is a portable, self-contained package that can be implemented in different types of compatible software programs.
The source container package is where all the UI elements, skeletal structure, HTML code hierarchy, and CSS styling definitions are stored. When you integrate HubSpot CRM with the enterprise application for marketing and sales, you can develop the overall theme and use the same to scale the software programs.
What Are the Main Components of a Theme Package in Hubspot?
- Since the HubSpot theme is considered a package, it consists of multiple elements. These are:
- Theme fields that define the styling features
- Modules are codes that can be reused differently through web pages or drag-and-drop regions.
- Templates are customizable files that define the markup language for all the concerned web pages.
A Step-By-Step Guide to Developing the Hubspot Theme
Every professional HubSpot web developer has a detailed knowledge of how to proceed further with theme development work. Following are some of the major steps involved in the development process.

Creating the Boilerplate Project
The first step is to create a boilerplate project. The project will have various files imported directly from the HubSpot CMS directory. To do so, you need to run a command for hs create website-theme my-website-theme. Once done, the my-website-theme directory will be created.
Uploading the Cms Boilerplate to the Hubspot User Account
Now that you have created the theme project using a boilerplate, you must upload the same to the HubSpot account. Run the command of hs upload my-website-theme my-website-theme. Once the run is successful, the boilerplate directory will be uploaded to the folder named my-website-theme in the design manager's HubSpot account.
Creating a New Page
As the themes and the concerned directories will be uploaded, any HubSpot web developer can easily create a new webpage. To do so, open the HubSpot account, navigate to Marketing, and then to Website. You will get the options for Website Pages.
On the right-hand side, click on the option for Create. A new window will open up with a tab named My Themes. Click on CMS Theme Boilerplate theme and then select the required template.
Editing Theme Fields
As the page editor window opens, click on the Design tab from the left-hand sidebar. Now select Edit Theme Settings to make changes to the existing theme. You can make any style change here, and the same will be implemented easily across the entire webpage theme.
Preparing the Local Changes
Now, you need to return to the local environment and run the command as hs watch my-website-theme my-website-theme. It will scan the local directory, and all the changes made will be uploaded to the HubSpot account where the files are saved.
Adding a Theme Field
Open the editor and the file named fields.json. It controls all the theme settings on the taskbar of the page editor. Let's say you want to define a new field for adding a footer's height to the webpage. For this, locate the footer array in the code and give the concerned value that you want on the webpage. Once you save the file of fields.json, the height field will get added to the left-hand sidebar of the HubSpot page editor.
Referencing Theme Field in Css Styling Code
Go to your code editor window and open the file theme-overrides.css. Once done, locate the .footer CSS selector and add the minimum height. Since you need to access the footer's value, use the theme object. For example, the command {{theme.footer.height}} to access all the pre-defined footer height values in the selector file.
Based on your desired height, replace the older values with the new ones and save the theme-overrides.css file. This will make the necessary changes in your HubSpot account, and using the theme previewer, you can see if the new height's value is perfect.
What Are the Features of Hubspot Themes You Should Know?
Before you look for the best HubSpot development services, knowing more about the themes and their features will be beneficial in the long run. So, here are some of the features that set the HubSpot themes different from other CRM platforms.
- A HubSpot web developer can use the centralized dashboard within the admin panel to customize every theme component and see the same changes on the HubSpot page.
- Most HubSpot themes come with different templates that can be customized to meet your business requirements. Therefore, aligning the theme with your business protocols and objectives won't be challenging.
- You can easily find the custom code modules for each theme template in the page builder. This will help you locate the concerned file and make the possible changes you want to have in the theme.
- To develop the theme, developers usually use the HubSpot CMS theme boilerplate. Therefore, you can use a theme per your business requirements without relying on the built-in themes that might not be ideal for your business.
Conclusion
Since you now understand the HubSpot theme development process in detail, avoiding the mistakes will be much easier. In addition, you can customize the theme modules and fields easily to ensure the overall webpage theme can be aligned perfectly with your business processes and objectives. Therefore, check if the HubSpot developer follows the theme development process described above to avoid any later hassles.
Article Resource link: https://sites.google.com/view/techstriker/blog/how-to-get-started-with-hubspot-theme