WHAT IS DLT REGISTRATION ?
“TRAI (Telecom Regulatory Authority of India) has set new guidelines for the bulk SMS services industry by introducing DLT Registration (Distributed Ledger Technology), a blockchain-based registration system that maintains a record of all transactions by business entities. The sole purpose of the TRAI DLT Registration Process regulation is to Bring clarity, combat the threat of SMS spam, and protect consumers from fraud.
TRAI requires all companies sending bulk SMS (promotional or transactional or OTP) to their clients to register their business entity, sender ID and SMS template on the DLT Registration platform. DLT platforms are Airtel, V-Con, VIL, Jio and BSNL. Businesses must register by providing organization details.
Additionally, the new regulations promote a healthy and responsible business environment. Through DLT Registration Process, businesses can streamline their SMS campaigns, improve message deliverability, and enhance customer engagement. The registration process enables companies to maintain an updated and validated database, ensuring that their SMS communications reach the intended recipients effectively.
Overall, TRAI’s introduction of DLT Registration Process and the mandatory registration process signifies a significant step towards a more transparent, secure, and trustworthy bulk SMS industry. By leveraging blockchain technology, the regulatory authority aims to bring about positive changes that benefit businesses and protect consumers from spam and fraud. It is crucial for all relevant entities to comply with the TRAI DLT Registration Process guidelines, embracing the new era of accountable and reliable bulk SMS services in India