Site heatmap: how to see what your customers like?

Many site owners and web developers, when designing a resource, organizing its structure or adding any elements, are guided by their own opinion, believing that site visitors will see everything through their eyes and act according to their plan. But often this opinion turns out to be erroneous, and the shortcomings made interfere with the conversion, respectively, everything does not go as we would like.

For this, specially designed tools https://creabl.com/heatmaps have been used for many years, which allow you to look at the site through the eyes of visitors, study statistics and their behavior on the resource. One of such very significant tools for site analysis are heat maps.

Surely many of you already know firsthand what it is, but, as they say, repetition is the mother of learning. And for those who do not know - this article will be a real discovery, after which you will begin to analyze your resource with interest.

Heatmap: what is it?

A heatmap is a graphical representation of data where values are displayed as different colors. In simple terms, these are reports in which all variables are indicated by colors: warm shades mean the most active elements, and cold ones less.

After studying heat maps, you will not only be able to understand which elements or areas on the site are more viewed/clickable, but also conclude what needs to be fixed, swapped, where it is better to add a button with a call to action, and where to remove an advertising banner. But more on that later.