The interior is what matters, yet it's remarkable what effective packaging can do for your product.
The way your product is packed has a surprising impact on how customers react to it. Good packaging from a School Reunion Yearbook Design Company can elevate your school’s brand, justify a premium price point, and act as a crucial differentiator between you and your rivals - and that's only the start
To understand why packaging is essential, you must first grasp what it communicates. Shape, design, materials, colors, and text are some of the most important aspects of your product packaging.
Each element communicates something about your brand, both on its own and about the entire package. These are things like:
- Your brand’s voice and values.
- Who your product is marketed to.
- What your product does.
Your packaging also inherently communicates other things, such as its market value and — strange as it may seem — who the consumer can become if they use the product.
Ultimately, product packaging is about marketing. The way you choose to design your packaging will help consumers differentiate between your products and other similar products and assist you in building brand recognition over time.
Well-designed packaging can also sway consumer behavior in your favor. For example, 72% of consumers say that a product’s packaging affects their purchasing decision, with even more (81%) saying it influences their gift selections.
If you acknowledge packaging for what it is — an ad for your product that lives right with it on the shelf — it becomes clear that there’s no room for error. Good packaging can make a noticeable difference on your bottom line, and it’s up to you to ensure that you end up with packaging that sells.
Determining the Basis of Your Package Design
Before you can select the best packaging for your School Reunion Yearbook, you need to make some decisions upfront. Start with these questions to help narrow down your options and clarify what direction you should go in:
What material do you want to use?
One of the most significant aspects of your packaging design is the material you use. Whether you opt with paper or plastic packaging relies on your brand's design and the product itself, but bear in mind that most consumers prefer paper packaging. Sixty-eight percent of customers prefer a product in a paper or cardboard container over one in a plastic one, and 63 percent believe paper packaging makes a product appear higher-quality.
How will your product be transported?
Durability is tantamount to successful packaging, function, and ease of transport should be considered when coming up with your package design. You don’t want to design original and eye-popping packaging only to have it lose its shape before it gets to its end location.
What is your budget?
As with most marketing strategies, the budget will have a big impact on what you can and cannot do. When coming up with your spending limit, make sure to budget not just for the packaging itself but also for the creative work that goes into designing it.