Charity websites are usually made with very modest budgets that are barely enough to cover professional web design costs. The reason for this is because most charities depend on voluntary funding. These funds are carefully distributed to the more important things, leaving almost none for the making of a website.
Important to note here is that the primary goal of any charity event is to raise funds. It needs to attract donors, involve volunteers in the event and eventually help other people, the recipients of the charity funds, to live a better life. In line with this Shop and Earn , the website should be able to communicate this message clearly and effectively to all the parties involved.
So, how does a charity organization get the most out of this almost non-existent budget to make a good website? Below are some of the key areas that should be emphasized on when making such a website.
What Makes Good Charity and Shop and Earn
1. Have a mission
Any charity event has a simple tag line that explains in brief what the charity is all about. This mission statement should be prominently displayed in the website made for the charity. It should be placed where any visitor who comes to the site can learn, in the shortest time possible, what the funds drive and the website is all about.
2. Explain how the sponsors will be helping
Your website for charity should let the donors know how you are using their gifts and money to change other people's lives. Demonstrate transparency and honesty by giving a breakdown of how each coin or gift received will be used.
3. Show photos of charity recipients
A photo of some of the charity beneficiaries comes in handy to prove the legitimacy of the charity drive. When people see a photo of who they will be helping, they will be moved to participate in one way or the other, thus bringing success to the event. They will also be more convinced that you are actually making a difference in someone's life with the donations that you receive.
4. Have a donate button
As stated earlier in this article, the primary goal of a charity event is to get donations to assist those in problems. Therefore, good charity websites have very prominent donate buttons that any website visitor cannot miss to see.
Make sure that the donate button has a clear call to action like "donate now" or, "click here to donate". Also let the donor know exactly what happens and what is expected of them after they click that button.
5. Have a donations thermometer
A donations thermometer shows the funds raising progress at any one given time. This visual representation provides a scale through which the parties involved can measure the success of their efforts and how much more remains to be done.
6. Have a donations goal
In the website, make sure to also mention the amount of money you wish to raise in order to advance the kind of help you plan to your charity recipients. Also mention the different ways through which people can help besides giving money.