A thin LCD screen video in print directly into a printed product such as a brochure, magazine, direct mailer, or point-of-sale display. This fusion creates a powerful, multisensory experience that combines the tactile appeal of print with the dynamic energy of video. By embedding multimedia directly into print collateral, businesses can deliver a message that is both memorable and impactful.
How Video in Print Works
The concept behind Video in Print is simple but effective. Printed marketing materials are equipped with:
* A **slim LCD display** capable of playing high-resolution video.
* A **sound system** (built-in speakers) for audio playback.
* **Rechargeable batteries** to power the unit.
* **USB or memory card ports** for uploading video content.
* **Control buttons or touch sensors** to start, pause, or navigate videos.
When recipients open the printed piece — for example, flipping the cover of a brochure — the video automatically plays, delivering a personalized, engaging message without requiring internet access. This ensures the viewer’s full attention without distractions from other media.
Types of Video in Print Applications
Video in Print can be integrated into various marketing formats, including:
1. **Video Brochures**
These are premium printed booklets with an embedded screen, often used for high-value product launches, corporate presentations, or investor pitches.
2. **Video Mailers**
Direct mail pieces enhanced with video to boost response rates and customer engagement.
3. **Video Business Cards**
Compact cards with a small screen, used for impactful networking.
4. **Video Point-of-Sale Displays**
Placed in retail environments to demonstrate products or share brand messages.
5. **Video Magazines & Catalogs**
Publications that feature embedded videos to show behind-the-scenes footage, tutorials, or interviews.
Advantages of Video in Print
The power of Video in Print lies in its ability to merge **physical and digital marketing** into one seamless format. Here are some of the most significant benefits:
High Engagement Rates
Video captures attention faster and keeps audiences engaged longer than static images or text. When combined with the tactile nature of print,