Video mailers offer a truly unique, high-impact communication medium.
A video mailer is a printed brochure, presentation folder, or custom package integrated with a high-quality LCD video mailer screen, speaker, and rechargeable battery. When the recipient opens the mailer, the screen automatically plays a preloaded video. These videos can range from brand introductions and product launches to training materials or personalized messages.
The concept merges traditional marketing’s tactile nature with the emotional appeal of video storytelling. Unlike ordinary printed brochures or static images, a video mailer delivers a multi-sensory experience, appealing to sight, sound, and touch simultaneously.
How Video Mailers Work
While the design and features can vary, most video mailers operate in a similar way:
1. **Design & Print** – The mailer is designed like a premium brochure, booklet, or box, printed with high-quality graphics to reflect the brand’s image.
2. **Embedded Video Screen** – Inside, an LCD screen (typically between 2” and 10” in size) is integrated. The size and resolution depend on budget and presentation needs.
3. **Automatic Playback** – When the mailer is opened, the video begins to play automatically. Buttons may be included to control volume, replay the video, or view multiple clips.
4. **Rechargeable Battery & USB Port** – The mailer has a rechargeable battery and a USB port for uploading or updating video content.
5. **Customizable Content** – Videos can be changed for different campaigns, making the same mailer shell reusable.
Key Benefits of Video Mailers**
Businesses are turning to video mailers because of their unique blend of creativity and impact. Some notable benefits include:
Unmatched Attention-Grabbing Power**
Video mailers stand out in a world flooded with digital ads and emails. The physical delivery ensures the message gets into the recipient’s hands, while the embedded video captures their attention instantly.