Do not switch a transactional-only opt-in such as delivery notifications into business text messaging service promotional texts unless you obtain additional permission. Always include a visible opt-out path (“Reply STOP to unsubscribe”). Honor opt-outs immediately.
Finally, Maintain logs of when the user opted in, what language was shown at the time, and how they provided the consent. This recordkeeping is essential for legal defense if a claim arises.
In short: be explicit, be honest, give control, and document everything. Clear opt-in language and respectful message practices build both compliance and trust.
Text messaging is one of the most effective, if not the best, ways to reach customers, boasting open rates as high as 98% and incredibly rapid response times. But before your business hits "send", there’s one critical step you must take: get consent.
Consent is generally required to send text messages to consumers, even if the messages are not promotional or marketing in nature. Under the Telephone Consumer Protection Act (TCPA), businesses must obtain prior express consent before sending any text messages to consumers.