A sales funnel is a marketing model that illustrates the journey a potential customer takes from first becoming aware of your brand to ultimately making a purchase. It’s called a "funnel" because the number of people who Funnel Builders move from one stage to the next gradually decreases—much like the narrowing shape of a funnel.
A typical sales funnel has several stages:
Awareness – The prospect becomes aware of your brand or offer.
Interest – They show interest in learning more.
Decision – The potential customer evaluates your product or service.
Action – They take action, such as making a purchase or signing up.
The goal of the funnel is to guide prospects through this journey smoothly and efficiently.
What Is a Funnel Builder?
A funnel builder is a software tool or platform that helps businesses create, manage, and optimize their sales funnels online. It combines elements like landing pages, email automation, payment integration, and customer tracking to streamline the sales process. Instead of creating each part of a funnel manually or using multiple disconnected tools, a funnel builder offers a unified solution to build the entire customer journey.
These tools are often drag-and-drop and user-friendly, making it easier even for non-technical users to build high-converting funnels.
Key Features of Funnel Builders
Landing Page Creation
Funnel builders provide customizable templates and easy-to-use page editors to create landing pages, opt-in forms, thank-you pages, and more. These pages are the backbone of your funnel, capturing leads and guiding them toward a sale.
Email Marketing Automation
Most funnel builders include email marketing features. You can set up automatic email sequences that nurture leads and encourage them to take the next step in the funnel.
Sales & Checkout Pages
Built-in tools allow users to create secure checkout pages, upsell offers, and order bumps to increase average order value.
Analytics and A/B Testing
Funnel builders offer tracking and analytics so you can measure the performance of your funnels, test different versions, and make data-driven decisions.
CRM and Integration
Many funnel builders integrate with customer relationship management (CRM) systems, payment processors, webinar tools, and other marketing software to keep your business operations seamless.
Popular Funnel Builder Tools
There are several popular funnel builders on the market today, including:
ClickFunnels – One of the pioneers in the funnel-building space, known for its ease of use and comprehensive features.
Kartra – Combines funnel building with email marketing, membership sites, and more.
Builderall – Offers an all-in-one digital marketing platform, including funnel building.
Kajabi – Popular among course creators, it includes funnel features along with content hosting.
Systeme.io – A budget-friendly funnel builder with a full suite of tools.
Each tool has its strengths, and the best one for you depends on your business needs, budget, and technical skills.
Why Funnel Builders Are Important
In today’s competitive online marketplace, it’s not enough to simply have a website. You need a structured customer journey that leads prospects to conversion. Funnel builders make this process accessible and efficient by offering the tools to:
Increase conversions through optimized design and automation.
Save time and resources by managing everything in one place.