1. Cover Slide
The cover slide is the first point of contact Pitch Deck preparation with investors, and it should be concise but compelling. It includes:
Company name
Logo
Tagline or brief description of the business
Your name and title as the presenter, along with your contact information
This slide should immediately convey the essence of your company and leave the investor wanting to know more.
2. Problem Statement
Investors want to know why your company exists. The problem you are solving should be clear, relatable, and significant. This slide should highlight:
The pain point your product or service addresses
How this problem affects potential customers or the broader market
Why existing solutions are inadequate or non-existent
This section should be framed in a way that resonates with the audience, making them understand why solving this problem is urgent and valuable.
3. Solution
Once the problem is established, the next slide should introduce your solution — your product or service. This slide should:
Clearly describe how your offering addresses the identified problem
Demonstrate its uniqueness and why it is superior to existing solutions
Provide any early validation, such as customer feedback, testimonials, or pilot results
This is where you can show off your innovation and convince the investor that your business idea is both feasible and necessary.
4. Market Opportunity
Investors want to see that there’s a large potential market for your product. This slide should include:
Market size and growth: Provide numbers, such as the total addressable market (TAM), serviceable available market (SAM), and the share you aim to capture.
Target audience: Who are your customers? Break it down by demographics, psychographics, or behavior.