Influencers can help promote your brand online. But there are two choices- you can work with big influencers with millions of followers or pick micro-influencers with a smaller but loyal audience. Digital media marketing is a smart investment, but read this if you want to avoid costly mistakes.
Big influencers vs micro-influencers
Big influencers have hundreds of thousands or even millions of followers. They are famous on Instagram, YouTube, and TikTok, with 5000 to 50000 followers. They may not be celebrities, but their followers trust them.
Is digital media marketing with micro-influencers worth it?
More trust from their followers
People follow micro-influencers because they feel real and relatable, like a friend. Big influencers often promote many brands, which can feel less personal.
better engagement
The follower count is smaller for micro-influencers, but their posts get more likes, comments, and shares. Their audience is highly interested in what they say. Big influencers get thousands of likes, but real engagement is often low.
more affordable
A big influencer may charge thousands of dollars for one post. Micro-influencers charge much less but still give great results.
more targeted audience
Micro-influencers often focus on specific topics like fitness, fashion, food, and tech. If your brand fits into their niche, then you can reach the right customers without wasting money.
Can big influencers deliver higher ROI?
Wider reach
Big influencers have a massive audience. They are a good choice if your goal is to spread brand awareness quickly.
Faster results
A single post from a celebrity influencer can bring instant traffic and sales. However, this can be expensive.
More Credibility
Get instant credibility when a well-known influencer promotes your brand. People might trust your business more just because they see a famous person using your product.
Which one is better?
Go for a big influencer if you want quick exposure and have a big budget. And micro-influencers would be more suitable if you want high engagement, trust, and better value for money.
Many brands now combine both by using micro-influencers for engagement and big influencers for brand awareness.
Final words
Micro-influencer marketing is a smart investment for small and medium businesses. You can build strong customer relationships with micro-influencers. Need professional help with your digital media marketing campaigns? Get in touch with SEO Resellers Canada. They offer top-notch marketing services at a competitive price.