You worked hard to get great reviews for your business. However, when you check Google Maps, your competitor ranks higher even with fewer reviews. That does not seem fair, but search engine algorithms favor your competitor’s business. Maybe it is time to rethink your local business SEO strategies. First, we find out why reviews are not enough to rank higher.
Google looks at more than just reviews.
Reviews are important, but they are not the only thing Google cares about. Google also looks at how complete your Google Business Profile is. They check how close you are to the person searching. The algorithms review updates and post activity on your profile. It also checks how many other websites mention your business.
So, if your competitor is doing better in these areas, Google might rank them higher even with fewer reviews.
A better Google Business Profile means a higher ranking.
Should your Google Business Profile be fully filled out? Google loves complete profiles with:
· Business name, address, and phone number (NAP)
· Categories and services listed
· Business hours updated
· Photos of your business
· A good description with local keywords
Your competitor would rank higher if your profile is missing something.
More local citations mean higher rankings on local business SEO
Citation examples are Yelp, Yellow Pages, and local business directories. If your competitor has more citations from trusted sites, Google trusts its business more. This can help them rank higher.
How to beat your competition with local SEO
Complete your Google Business Profile. Make sure you list your business on more directories. Also, engage with customers through posts and reviews. Reply to every review; this will increase your chances of appearing higher on Google results. Invest in optimizing your website. Improve the website speed and SEO.
Conclusion
Fewer reviews do not always mean a lower rank. Google looks at many factors to decide rankings. So, make sure to optimize everything along with reviews. Get in touch with SEO Resellers Canada to watch your business climb to the top of Google Maps. This is a full-service agency offering top-notch solutions for local business SEO.