As logo designs are specific to companies and upholds their brand identity, designing logos is entirely a subjective and creative profession. Taking up this job requires the designer to consider various critical factors. Creative efficiency plays a vital role while taking logo design decisions.
Although clients will discuss the scope, appearance and objective of a logo before the designer conceptualizes it, it should be kept in mind that the designer is in fact, the better person to understand the scope of a logo.
There are clients who will often demand fulfillment of exact specifications, such as "Make the logo colour red", "Adjust font size to 16 pt", "Set a circular image", etc. This not only narrows the scope of the designer, but also gives him hardly any opportunity to attempt something different. However, there are also clients who trust the decisions of a designer and gives him the liberty to bring their innovative thoughts into action.
While attempting to design an eye-catching brand logo design, you must carefully choose the right elements for the design. However, where most designers fumble is in their choice of types of logo. The following points will assist you make the right choice while working on client projects:
Type-based Logos:Type based or textual design is a common form of logo design. Here, you may mention the name of the company in either a plain or stylized typeface. This helps register the name of the company in the minds of the customer at the first look. For instance, the logos of famous brands like FedEx, Google, Microsoft, YouTube, etc. has given them their brand identity.
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