Quick hacks to get your product on the Amazon best seller list
Everyone dreams of being a best seller. Wouldn't it be great to see your product at the top of Amazon.com and know that you're the one everyone is talking about? It's not impossible! With a little work, you can get your product up on the list in no time. Check out these quick hacks to help you on your way.
Who wouldn't want to be an Amazon best seller? In this post, we'll give you some tips on how to make that dream a reality – without breaking the bank. Read on for insider secrets on what it takes to make it to the top. You might be surprised at how easy it can be!
1. Product of the Year
The Best Seller ranking is based on a number of factors, but an important one is your product's 'Best Seller Rank' (BSR). BSR is influenced directly by sales and indirectly by reviews, so this means you need to focus on these two areas if you want to get your product on the Best Sellers list.
With thousands of new products added daily and millions in competition, getting that top spot can seem like an impossible task. So how do some manage to pull it off?
As we mentioned above, reviews play a huge role in determining your BSR. Getting more reviews may not be as difficult as you think: just ask for them! When a customer receives their order from you, why not offer to send them a small thank-you gift in exchange for writing a review? Just make sure you include a link to your product page and keep the thank you note short and sweet. You don't want them scrolling through pages of legal jargon!
Another way to encourage reviews is by offering coupon codes or discounts on future orders. Make it clear that their opinion will impact any special offers they receive in the future, and they'll be more likely to leave an honest review.
Before you start asking for reviews, we suggest you read Amazon's Community Guidelines . Though soliciting positive feedback is allowed, asking customers to change or remove existing reviews is prohibited.
You can also boost your BSR by measuring your conversion rate (CR). CR is the percentage of website visitors that become customers. If you want to get more reviews and climb the BSR, make sure you optimize your product listing so people actually buy it! You can do this by adding an attractive call-to-action (CTA), such as 'Buy Now' or 'Add To Cart'.
2. Social Media
It's no surprise that social media plays a big role in determining Amazon rankings: social proof makes people trust a product more and inspires them to click that "add to cart" button. Think about when you're scrolling through Amazon: what grabs your attention? That picture of someone posing next to their latest purchase probably does the trick! And once they've decided on a product, most buyers will read the reviews to see what fellow customers are saying.
Our advice? Make sure your product listing has a photo of the actual item, not just a stock image. Not only does this make it more likely that people will buy it, but it also builds trust in your brand.
If they see great photos of other products on Amazon, they're more likely to believe yours is just as good. When you offer free shipping on orders over $25, show your customers how much money they'll be saving by adding an up-to-date price chart under the CTA offering free shipping.
Customers need to know exactly how much they're saving before they're ready to click "buy" – and once they do that magic 'add to cart' button, you're halfway to becoming a bestselling product!