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Your CV is not just an endless list of tasks, filled with responsibilities; it is a moment to connect with the end-user and light up their curiosity to excite and engage them with your profile.
In a sea of sameness, don't be the fish - be the shark!!
When I was interviewing Store Managers in London a few years ago, I'd be handed a pile of 30+ CV's and would typically invite 3 or 4 people. Today applications to a similar role can be upwards of 100 - imagine being the hiring Manager and reading ALL of those CV's - there is no doubt, you simply must stand out.