What is a virtual tour?
A virtual tour is a simulation of a real place. This simulation is usually made by a series of 360-degree videos and photos or can be modelled directly in 3D. To add to the experience sound and music are also utilized as engagement effects. Cg artists create this simulation using powerful software with the sole purpose of providing an interactive and immersive experience.
For example, a 3D virtual tour depicts a real estate property – a house, building, hotel, etc. Those interested in purchasing can easily view the property and move within the interior spaces with one click of a mouse – without physically being there. These tours are a safe and easy marketing tool for new construction that will maximize your return. 3D interior visualizations of the bedrooms, living/dining rooms, as well as views of the kitchen – from design layout options to window placements. You can even allow the user to change the time of day to demonstrate the amount of natural light within a space. This helps potential buyers imagine themselves within the space and excites them to make their new home here.
How do virtual tours help pre-sales?
A home is one of the biggest purchases a person will make in their lifetime. As technology advances worldwide, the real estate and construction industry is also changing how we engage with customers. 3D Virtual Tours are one of the most powerful and new ways to market real estate. These interactive tools allow buyers to see all aspects of the property without actually being there. How is this possible? By combining 3D interior and exterior renderings and the pre-construction virtual tours this gives potential buyers a unique perspective and confidence in what they buy.
How does a virtual tour help real estate pre-sales?
The pre-sales phase of a real estate project is very complex and only possible if you are able to assure potential buyers that your development is where either they should call home or invest in. Pre-selling a project is like selling a dream. 3D renderings and virtual tours turn a dream into reality and help illustrate your project so buyers can engage with it.
By adding exterior renderings to the tour, it showcases the project’s location and surrounding amenities for the buyer from the convenience of their office or home. A physical on-site presence is no longer required, therefore allowing potential purchasers to explore your project and the surrounding area from anywhere in the world.
source: https://qoostudio.com/what-is-a-virtual-tour-and-how-does-it-helps-pre-sell/