Draper Marketing is a personalized marketing agency focused on helping small businesses grow through practical, measurable online marketing and web development services. Founded by Monty McMahon in 2014, the company was built around a straightforward idea: businesses should be able to access experienced online marketing experts without paying the high costs often associated with large marketing firms.
From the beginning, Draper Marketing has taken a different approach to working with clients. Instead of relying on a traditional office structure or layers of account representatives, the company operates remotely with team members working across different locations. This model helps keep operating costs lower while allowing the team to provide direct and personalized service.
Our Approach to Online Marketing
Online marketing works best when strategies are connected to a business's actual goals. At Draper Marketing, the focus is on understanding what a business wants to accomplish and then selecting the right combination of services to support those objectives.
Whether the goal is increasing website traffic, generating more leads, improving brand awareness, or increasing conversions, the team works around the needs of the business rather than applying the same approach to every client.
As online marketing experts, Draper Marketing works across several areas of digital marketing, including search engine optimization (SEO), PPC management and paid advertising, web development, and content development. These services can be combined according to a company's goals, website, market, and budget.
A Digital Marketing Team That Works Directly With You
One of the key differences in the Draper Marketing approach is direct access to the people managing the work. Clients do not have to rely on a traditional account representative as the only point of contact. The company states that projects are overseen through its senior management team, allowing clients to communicate with experienced professionals who understand the strategy and work involved.
This structure supports clearer communication and more personalized service. Instead of passing information between multiple departments, the team can stay closely connected to the objectives, challenges, and priorities of each business.
A strong digital marketing team should understand that every company has different customers, competitors, resources, and growth targets. Draper Marketing uses this understanding to create marketing plans that are relevant to each client's situation.
Personalized Marketing for Different Business Goals
There is no single marketing strategy that works for every business. A company that needs more organic search traffic may require a different approach from a business focused on paid advertising or website development.
Draper Marketing takes a personalized approach by tailoring the mix of services to each client's budget and goals. This may include SEO to improve visibility in search engines, PPC and paid advertising to reach potential customers through targeted campaigns, web development to improve a website's functionality, or content development to provide useful information for customers and search engines.
The purpose is to make marketing activity more closely connected to business outcomes. Instead of focusing only on marketing metrics, the company emphasizes outcomes such as calls, leads, sales, website traffic, and growth.
SEO, PPC, Web Development and Content
Search engine optimization is an important part of online marketing for businesses that want to build visibility through organic search. Draper Marketing provides SEO services designed to help businesses improve their presence in search results and attract relevant visitors.
PPC management and paid advertising provide another way for businesses to reach potential customers. Paid campaigns can be developed around specific audiences, services, products, and business objectives.
A website is also an important part of a company's online presence. Draper Marketing provides web development services to help businesses establish or improve their websites. Content development complements these services by creating information that can support users, search visibility, and broader digital marketing strategies.
Together, these services provide businesses with different ways to reach potential customers and support their online presence.
Transparent Reporting and Clear Communication
Understanding campaign performance is an important part of managing an online marketing strategy. Draper Marketing provides transparent reporting designed to help clients understand how their campaigns are performing.
Clear reporting allows businesses to review progress and understand where marketing efforts are producing results. It also provides a basis for making informed decisions as campaigns develop and business priorities change.
Focused on Real Business Outcomes
Draper Marketing's approach is centered on the idea that digital marketing should contribute to meaningful business results. The company focuses on objectives such as greater brand awareness, increased website traffic, lead generation, conversions, calls, and sales.
This outcome-focused approach helps keep marketing connected to the reasons a business invests in digital channels in the first place. Rather than treating SEO, advertising, content, and web development as isolated activities, the services can work together as part of a broader marketing plan.
Why Choose Draper Marketing?
Draper Marketing combines online marketing experience, web development knowledge, direct communication, and personalized service. Its remote operating model allows the company to work with team members across the globe while keeping its structure flexible.
For businesses looking for an online marketing team that takes time to understand their goals, this personalized approach can provide a more direct way to manage digital marketing. The company works with clients to identify what they are trying to achieve and develop a suitable mix of services within their budget.
Draper Marketing was created to help small businesses become bigger businesses. Its continued focus remains on providing personalized online marketing and web development with an emphasis on measurable business outcomes.
If your business needs support with SEO, PPC management, web development, content development, or a broader digital marketing strategy, Draper Marketing can build an approach around your specific goals, resources, and priorities. Read More