Delivering a smooth customer experience (CX) is the key to success in retail. Earlier, if an item went out of stock, customers would wait until it got restocked. Today, if you aren’t proactive in redirecting customers to your online store or other store locations stocking the product, you will lose them to competition.
But the problem is that your staff can’t redirect your customers if inventories across your online and offline stores aren’t synced. That’s why you need to invest in a Point of Sale (POS) service like the Lightspeed X-series (previously Vend POS) to deliver stellar customer experiences that drive customer retention.
The Lightspeed X-series POS is a fast and easy cloud-based POS that helps retailers start and scale their businesses. Here are some of its beneficial features:
Manages inventory seamlessly
Having an online store along with a brick-and-mortar store is essential as customers are increasingly shopping online. But adding an online store creates inventory management problems as retailers find it hard to maintain and update inventories separately for online and offline stores.
This is where Lightspeed POS comes in. It integrates inventories across online and offline stores and updates them in real-time so customers don’t order out-of-stock items.
You can also create products in bulk, create variants and composites and reorder them automatically.
Get real-time reporting and analytics
If you’re a sales manager, you no longer have to spend hours calculating your performance in Excel manually. Lightspeed POS’ analytics package makes it easy to see the performance of your inventory, marketing, employees and sales at any time.
It also helps you take the guesswork out of retail, offers you a high-level overview, and helps you drill down into the details as needed. The X-series filter feature lets you tinker with variables and helps you discover new customer trends or problem areas you can work on to improve customer experiences and retention.
Plus, all of your data is safely stored in the cloud, so you can access it from anywhere using any device and get daily updates on each store’s performance.
Go omnichannel
X-series connects with all online eCommerce platforms like BigCommerce, Shopify, and WooCommerce and helps you sell on social media with Ecwid.
Its API collects and connects data from these platforms and reduces the number of moving parts in your business as staff no longer have to jump from one application to another to manage store operations.
You can also view order status and fulfill them directly from the X-series app, so shipping times are significantly reduced, resulting in repeat purchases. And that’s not all. Here are some more features that greatly help retailers.
● Integrates with your accounting systems: Lightspeed integrates with your accounting systems, so year-end audits become a breeze, and you need to spend only a few minutes per day keeping your books up-to-date.
● Eliminates manual entry: You no longer have to spend hours trying to enter product-related data manually into spreadsheets to tally them and calculate taxes as Lightspeed POS automates the process and reduces instances of human error.
● Offers a web-based interface: Lightspeed POS’s web-based interface enables cashiers to process payments using the computer instead of a cash register. So, if the register is down, you can still process payments online quickly without hindering the customer’s shopping experience.
Wrapping Up
The X-series was designed to scale with small businesses. It manages inventory, gives real-time updates on any device, and helps stores go omnichannel.
But to make the most of Lightspeed POS to drive more traffic to your store and offer your customers an omnichannel experience within the shortest time, check out Octopus Bridge integration for Lightspeed.