Nostalgia is one of my favourite concepts defined within the realm on a single word.
Definition: noun - A sentimental longing or wistful affection for a period in the past.
With time, we are unfortunately losing the ability to create these moments.
Today it has boiled down to an angry 140 rant, a filtered Instagram post or a swipe left.
We have lost the ability to write a post card (let alone write with a pen on paper).
The one-to-one has now become the one-to-many. The "influencer".
A few months back the team at Lazy Eight Design launched an initiative called #designindia2020
I absolutely loved what the team did for the iconic Indian rum, Old Monk.
Essentially an inviting post card in a bottle with a modern twist.
Someone there, a faithful old friend, eye to eye without the “emojis” or the "likes" with a bottle "old school" style, to reminisce and create these nostalgic moments that are just your's and his/her/their's.
View the Case Study here.