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Australia Toys Market Size, Share, Demand and Forecast 2024-2032

Toys Market- Australia

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.40% (2024-2032)

The Australian toy market is booming, fueled by a confluence of trends. According to the latest report by IMARC Group, the market size is projected to exhibit a growth rate (CAGR) of 3.40% during 2024-2032.

Australia Toys Market Trends and Drivers:

The Booming Australian Toy Market: Key Trends Driving Growth

  • Rising Disposable Incomes and Parental Focus on EnrichmentIncreasing disposable incomes among Australian parents are fueling higher spending on toys.
    There's a growing emphasis on purchasing toys that not only entertain but also enrich children's lives.
    The demand for aesthetically appealing toys that also offer educational value is on the rise.
  • Surge in Educational Toy SalesParents are increasingly aware of the importance of toys in nurturing cognitive and motor skill development.
    This awareness is driving a significant increase in the sales of educational toys.
    A positive feedback loop is emerging, where the benefits of educational toys are recognized, further boosting market demand.
  • The 'Kidult' PhenomenonThe market is experiencing a new dimension with the rise of the 'kidult' trend, where adults are rediscovering the joy of toys.
    Collectibles and board games, particularly those that evoke nostalgia or tap into contemporary pop culture, are gaining popularity among adults.
    This trend is broadening the consumer base and injecting fresh energy into toy sales.
  • Impact of the Digital RevolutionThe COVID-19 pandemic accelerated the shift towards online shopping in Australia, significantly impacting the toy market.
    Consumers are increasingly embracing the convenience and vast selection offered by e-commerce platforms.
    This shift is influencing not just purchasing habits but also the marketing strategies of toy companies.
  • Leveraging Social Media for Brand EngagementToy companies are increasingly using social media to connect with a wider audience.
    Stronger brand engagement is being built through these platforms, enhancing the visibility and appeal of toys.
  • Growing Focus on SustainabilitySustainability is becoming a key driver in consumer preferences within the Australian toy market.
    Eco-conscious parents are opting for toys made from eco-friendly materials and manufactured with ethical practices.
    This focus on sustainability aligns with broader societal values and is expected to be a long-term growth factor for the market.

Download sample copy of the Report: https://www.imarcgroup.com/australia-toys-market/requestsample

Australia Toys Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Age Group Insights:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

Sales Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Regional Insights:

  • Australia Capital Territory & New South Wales
  • Victoria & Tasmania
  • Queensland
  • Northern Territory & Southern Australia
  • Western Australia

Request for customization: https://www.imarcgroup.com/request?type=report&id=21946&flag=E

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145