If you send bulk emails to your customers or partners yourself, you need the Mail Merge method to accomplish the task without third-party services. It helps personalize the mailing providing a personal appeal to each recipient and sending each email to a unique address.
Outlook users are familiar with the MS Word Mail Merge Wizard, a part of the Microsoft Office suite. It joins a mailing message with some personal recipient data, such as a greeting. And then sends emails to separate addresses automatically. For these mailings it uses existing Outlook contacts or an Excel spreadsheet.
However, there are many complaints about following shortages of Word mail merge:
- It doesn’t customize the email subject.
- You can't send messages with CC or BCC. Each email can have only one recipient address.
- You do not view messages in full before sending, only the text.
- The main disadvantage is that you cannot add attachments to the mailing.
Meanwhile, emails containing attached documents make up a significant part of business mail. Often, it is necessary to send additional documents in commercial mailings: price lists, booklets, images. Here, you need to include attachment files in the mail merging process. The task becomes more complicated when every attachment varies for each email. Then, it's not enough to simply attach documents during the mail merging; they also need to be personalized.
Personalize any part of a mass mail message
To solve this issue you need a special tool with a wide range of additional features. For example, the advanced version of Mail Merge with Attachments.
Unlike the Word Mail Merge, this Outlook add-in personalizes the Subject, CC, and BCC, Attachments, and provides advanced sending options.