MARKETING TRANSFORMATION THAT DRIVES HYPERGROWTH IN B2B SCALEUPS

This event brings together experience, knowledge and insights to address the people, process, technological, strategic and tactical challenges faced by marketing functions in B2B early phase scaleups.

THE EVENT IN NUMBERS

delegates

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speakers

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selected vendors

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networking events

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Who is this event for?

Strategic Track

Marketing leaders, CEOs, Founders, Sales leaders, Marketing Consultants, Change Managers, Investors and all who need to explore successful strategies for transforming marketing functions from eager startups into scalable, resilient, high-growth and high-performing teams.

Register Your Interest

Technical Track

Marketers, growth hackers, lead-gen professionals, demand-gen professionals, and all under pressure to deliver leads, awareness, and market penetration. Expecting rapid or hyper-growth when the underlying tools and processes are inappropriate brings enormous stress and pressure. This track will show the light at the end of the tunnel and the roadmap to get there.

Register Your Interest

Why Exhibit

CONNECTING MARKETING SOLUTIONS WITH TEAMS WHO NEED THEM URGENTLY

Showcase your solutions to marketing leaders and teams from early-phase B2B scaleups who need help building robust, scalable systems and solutions.

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Agenda at a Glance

Day 1

Strategic Track

Technical Track

Registration opens. Coffee and continental breakfast are available.

Keynote

Understanding board requirements

Understanding your customers

Creating a realistic strategy that will achieve hypergrowth

Connecting with your ideal audience in their moment of need

Coffee and Networking Break

Building a high-performing team

Them, not us - a customer-first mindset

Lunch

Critical KPIs and managing expectations

Data as a critical part of marketing

Building integrated plans

Data insight, analysis and action

Coffee and Networking Break

How to react when things don’t go to plan

Email marketing for success in 2025

EXHIBIT DRINKS RECEPTION

HYPERGROWTH EVENING PARTY

Day 2

Strategic Track

Technical Track

Registration opens. Coffee and continental breakfast are available.

Keynote

Data and reporting - what and why

Social media in the B2B arena

The process between marketing and sales

Getting the actions you want - CTAs

Coffee and Networking Break

Building awesome relationships with sales

Analysing your campaigns

Lunch

How to pivot strategy quickly

Core marketing systems v integrated martech stacks

Early warning signs of stress and success

Planning and scheduling tools

Coffee and Networking Break

Bringing the board with you

Personalisation done right and the ROI it brings

EXHIBIT DRINKS RECEPTION

Wrap PARTY

Time after time, I see marketing teams in this phase of business go through the same challenges and stresses. The chance to get together and understand that these issues are fairly common and that there are proven ways to get through them successfully is so exciting. I can’t wait to get stuck in!

Nigel Linton-Fielding Digital Marketing and Digital Operations

The process of taking a business from its first investment to rapid growth can be traumatic. It's crucial for everyone involved—board members, executives, and marketing teams—to be on the same page. The key to achieving scalable hypergrowth is creating achievable plans, built on solid reality and technology, underscored by excellent people—much easier said than done! Our peer group desperately needs to come together to share stories, learn from each other’s successes and mistakes, and discuss case studies.