North America Beer Market Analysis by Industry Trends, Growth Drivers and Competitive Landscape to 2023-2028

IMARC Group has recently released a new research study titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the North America beer market demand, drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios. The market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.

Beer refers to a foamy, carbonated, malt-flavored alcoholic beverage manufactured by brewing and fermenting various cereal grains, including barley, wheat, rice, and corn, with yeast. It is further combined with water and hops, which provide inherent preservative qualities to mitigate product spoilage caused by bacteria during fermentation. Beer is a rich source of calcium, phosphates, fibers, vitamins, flavonoids, and antioxidants that aid in strengthening bones, lowering cholesterol, preventing kidney stones, and reducing stress and anxiety. Along with this, beer assists in inhibiting the risk of type 2 diabetes and increasing cognitive function.

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North America Beer Market Trends:

One of the key factors driving the market growth is the increasing consumption of beer among the young population during social interactions, celebrations, and cultural gatherings across bars, restaurants, and clubs. This is further influenced by the premiumization of the drink and its convenient handling to support the on-the-go lifestyles of consumers in the region. The introduction of specialty beer brewed in classic style with the help of high-quality condiments, such as hot peppers, smoke, ginger, and honey, to enhance the flavor is acting as another growth-inducing factor. Moreover, the widespread adoption of online shopping platforms over traditional brick-and-mortar distribution channels for ordering beer, especially during the COVID-19 pandemic, owing to nationwide lockdowns, is impelling the market growth. The widespread adoption of the drink in culinary practices to impart delicate flavors and bring out the richness of vegetables and meat is propelling the market growth. Other factors, such as the rapid establishment of micro-breweries across the region and strategic collaborations amongst manufacturers to launch beer in effective packaging with enhanced taste and flavor profiles, including strawberry, blueberry, chocolate lemon, and peach, are creating a positive outlook for the market.

Key Market Segmentation:

The report has segmented the North America beer market based on product type, packaging, production, alcohol content, flavour, distribution channel and country.

Regions Analysed:

  • United States
  • Canada
  • Mexico

Analysis for Each Country:

  • Market by Product Type:
    Standard Lager
    Premium Lager
    Specialty Beer
    Others
  • Market by Packaging:
    Glass
    PET Bottle
    Metal Can
    Others
  • Market by Production:
    Macro-Brewery
    Micro-Brewery
    Others
  • Market by Alcohol Content:
    High
    Low
    Alcohol Free
  • Market by Flavour:
    Unflavoured
    Flavoured
  • Market by Distribution Channel:
    Supermarkets and Hypermarkets
    On-Trades
    Specialty Stores
    Convenience Stores
    Others

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

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Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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