According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global personal hygiene market is expected to exhibit a CAGR of 3.5% during 2022-2027. Personal hygiene refers to the regular practice of grooming the body and maintaining cleanliness. It involves activities such as sanitizing, bathing, brushing teeth, cutting fingernails, wearing clean clothing, and washing hands. Personal hygiene is an integral health measure that helps prevent infections and illnesses, improve self-esteem and confidence, maintain body odor, and enhance social, personal, and psychological well-being. Some commonly used personal hygiene products include antimicrobial wipes, stretchable caps, hand sanitizers, incontinence garments, disinfectants, masks, gloves, and feminine hygiene products.
COVID-19 Impact Analysis:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
Governments of various nations are undertaking several initiatives and organizing campaigns to raise awareness regarding the importance of maintaining personal hygiene, which represents one of the primary factors driving the market growth. In line with this, the rising trend of product premiumization and the increasingly aggressive promotions by manufacturers are acting as other growth-inducing factors. Key market players are also introducing innovative and natural, environment-friendly, and chemical-free intimate care products for both men and women, which, in turn, is facilitating global product demand. Apart from this, the recent COVID-19 outbreak significantly increased the adoption of personal hygiene products to minimize and prevent the spread of the virus, which is creating a positive outlook for the market.
Personal Hygiene Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- 3M
- Auchan
- Carrefour S.A.
- Colgate-Palmolive Company
- Costco
- Henkel AG & Company
- Johnson & Johnson
- Kao Corporation
- Kimberly-Clark Corporation
- Publix
- Reckitt Benckiser Group
- The Kroger Co.
- The Procter & Gamble Company
- Unilever
- Unicharm Corporation
Key Market Segmentation:
The report has segmented the global personal hygiene market on the basis of product type, pricing, usability and distribution channel and region.
Breakup by Product Type:
- Feminine Hygiene ProductsSanitary Napkins
Tampons
Others
- Incontinence GarmentsAdult Diaper
Protective Underwear
Cloth Adult Diaper
Others
- Disinfectants
- Hand Sanitizers
- Masks
- Gloves
- Stretchable Caps
- Antimicrobial Wipes
- Others
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Usability:
- Disposable
- Reusable
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
- Others
Breakup by Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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