According to the latest report by IMARC Group, the India frozen dessert market size reached INR 255.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 503.9 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.
The increasing disposable income of consumers, the bolstering growth of the food service industry, and the continuous launch of innovative product variants represent some of the key factors driving the market.
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Factors Affecting the Growth of the India Frozen Dessert Industry:
- Influence of Western Eating Habits and Culture:
Globalization and the internet have exposed Indian consumers, particularly the younger generation, to Western lifestyles and dietary preferences. This exposure has led to a growing acceptance of Western-style frozen desserts like ice creams, gelatos, and frozen yogurts. The rising number of international brands are entering the Indian market, offering a variety of flavors and products that were previously unavailable or unknown. Additionally, the growth in urbanization and the proliferation of malls and supermarkets have made these products more accessible to the average consumer. The fusion of traditional Indian flavors with Western dessert formats is creating a unique segment that appeals to a broad spectrum of consumers.
- Evolving Health Consciousness and Product Innovation:
There is an increase in the demand for healthier alternatives to traditional high-calorie frozen desserts. This shift is prompting manufacturers to innovate and produce a range of healthier options, including low-fat, low-sugar, and dairy-free alternatives. Innovations in this space include the incorporation of natural sweeteners, the use of traditional Indian ingredients with health benefits, and the creation of products that cater to specific dietary needs, such as vegan or gluten-free options. These innovations are not only attracting health-focused individuals but are also expanding the market by drawing in consumers who might have previously avoided frozen desserts due to health concerns.
- Retail Expansion:
The availability and visibility of frozen desserts have increased as cities expand and modern retail outlets like supermarkets and hypermarkets proliferate. These retail spaces offer a variety of choices and easy access to frozen desserts, making them more convenient for urban consumers. The growth in organized retail is accompanied by improvements in cold chain logistics, ensuring better preservation and wider distribution of these products. This development not only enhances product quality and variety but also helps in reaching new consumers in urban and semi-urban areas, thus driving market growth.
India Frozen Dessert Market Report Segmentation:
By Product Type:
- Confectionaries & candies
- Ice cream
- Frozen yogurt
Conventional category commands the largest share due to its familiarity and traditional appeal, making it a preferred choice among consumers.
By Distribution Channel:
- Supermarkets
- Hypermarkets
Convenience stores accounted for the largest market share due to their widespread presence and accessibility, making it convenient for consumers to purchase frozen desserts easily.
By Category Insights:
- Conventional
- Sugar-free
Regional Insights:
- Tamil Nadu
- Uttar Pradesh
- Gujarat
- Karnataka
- West Bengal
- Rajasthan
- Andhra Pradesh
- Telangana
- Madhya Pradesh
- Delhi NCR
- Punjab
- Haryana
- others
Maharashtra exhibits dominance in the market due to its large urban population, higher disposable income levels, and a growing preference for diverse frozen dessert options in the region.
India Frozen Dessert Market Trends:
There is a shift towards premiumization, with consumers increasingly seeking gourmet and exotic flavor options. The brands are responding by introducing unique, high-quality ingredients and innovative combinations, blending traditional Indian flavors with international ones. This premiumization not only appeals to the evolving palate of Indian consumers but also adds a novelty factor, encouraging more frequent purchases and trials of new products.
There is a growing preference for products that are produced and packaged in an eco-friendly manner. This is resulting in the adoption of sustainable practices like using biodegradable packaging, sourcing ingredients locally to reduce carbon footprint, and ensuring fair trade and ethical treatment of workers.
Leading Companies Operating in the India frozen dessert Industry:
- Creambell (RJ Corp.)
- Gelato Vinto
- Hindustan Unilever Limited
- Keventer Group
- Lazza Ice Cream
- Menchie’s India
- Vadilal Industries Limited
Other Key Points Covered in the Report:
- COVID-19 Impact
- Porters Five Forces Analysis
- Value Chain Analysis
- Strategic Recommendations
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