Marketing Cloud Personalization Accredited Professional You will need to know how to manage the available information to achieve the most accurate audience segmentation strategies possible, as well as long-range technical solutions for the maintenance of these strategies. 2. Integration As the name suggests, you will be presented with use cases on Marketing Cloud Connect integration. Again, your own experience with the platform will be what will make you pass them. 3. Account Configuration Something quite similar to what you could find in the Marketing Cloud Administrator Certification, it is much easier to prepare since you can study it but it is no less important. The Marketing Cloud account configuration is the basis of any project you are going to do. My advice: check basic but very necessary concepts such as SAP, Reply Address Management, etc. 4. Automation It is one of the most important modules, but also one of the easiest in my opinion. You must think about what kind of activities you have to do with an automation for a specific journey or case study. Familiarize yourself with SQL code and Scripts, because you will need it for this block. If you are scared of code because you are not very technical, lose your fear of it. From my point of view, automation is one of the great advantages of Salesforce. The sooner you know about how to use it yourself (with your own codes and developments) the more self-sufficient you will be and, therefore, the better projects you will do.
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