Baby Car Seats Market: Introduction
Baby car seats, often referred to as child safety seats, are designed to protect children from injury or death during collisions or accidents. These seats are mostly purchased and installed by customers and are not pre-installed in the car. It is a portable seat for the kids or a small child that fixes to an automobile seat and holds the child safely. The exclusively designed seats come in various sizes according to the height and weight of a child. Baby car seats are of different types; however, they are mainly categorized as infant seats, combination seats, booster seats, and convertible seats. Many jurisdictions require children defined by age, weight, and/or height to use a government-approved child safety seat when riding in a vehicle. Child safety seats provide passive restraints and must be properly used to be effective.
Key drivers of the baby car seats market
- Increasingly strict regulations regarding the installation of baby car seats, along with the rising importance of car seats to circumvent fatal accidents, are driving the market across the globe. Also, the comfort and the easy carrying capacity of the product has increased the buyer’s visibility. An increasing number of car accidents due to limited and improper use of seat belts and car seats is propelling market growth. Road traffic crashes are the main reason for death among children ages one to 14 years in the U.S.
- According to Injury Facts, 675 children under age 13 were killed in motor vehicle crashes in 2017. Also, according to the U.S. Centers for Disease Control and Prevention (CDC), the proper use of the product can avert the risk of deaths in infants by 71% and toddlers by 54%. Such factors act as drivers for the product in the market.
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Product innovation creating opportunities in the baby car seats market
Manufacturers keep improving the product to offer more benefits to end-users. In February 2021, Britax Child Safety, Inc., a U.S. manufacturer of car seats and child passenger safety technology leader, introduced the next generation of newly enhanced Britax B-Safe infant car seats, including B-Safe Gen2, B-Safe Gen2 FlexFit, and B-Safe Gen2 FlexFit+. Another manufacturer, Recaro Holding GmbH, the holding company of the Recaro Group, and Artsana Group, a multinational group active mainly in the baby care segment, signed a global license agreement relating to the development, production, and distribution of premium child seats and strollers under the Recaro brand in Feb 2021. These factors create new opportunities for baby car seats in the market.
High price a restraint for the baby car seats market
High-priced baby car seats are restricting their purchase and this is one of the main reasons obstructing the development of the global baby car seats market. In some developing regions, cars are still a luxury and unaffordable to several people. This factor creates a negative impact on the baby car seats market in developing regions. Lack of awareness about child safety while driving and the absence of strict laws are the other causes holding back the development of the global baby car seats market.
Asia Pacific the dominant region
The Asia Pacific market accounts for highest share in the target market in terms of revenue contribution as compared to that of markets in other regions due to increased adoption of baby car seats by various end-users in the region. Increasing safety awareness regulated by the government and media in developing countries including China and India has been increasing the demand for the product. For example, in October 2014, the government of India dictated that every car maker in India should equip its cars with provision for installing child seats, which is another factor expected to propel growth of the baby car seats market in the region.
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Key players operating in the global market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the baby car seats market are:
- Ritax Child Safety
- Chicco
- Kiwi
- Baby Howick
- Newell Rubbermaid
- RECARO
- Bébé Confort
- Brevi
The report on the baby car seats market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
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