Point of Sale Materials (PoSM) procurement enables businesses to engage with the customers collectively and personally. The global market size was valued at USD 38.8 billion in 2023. Retailers and brands are procuring PoSM as an effective tool to make the most of customers' in-store experiences. They draw customers’ attention, offer product information, and influence impulsive purchases. Also, PoSM supports the businesses by offering a competitive edge by highlighting new arrivals, special deals, and product’s unique selling propositions (USPs) in light of the fierce rivalry in retail environments. In addition, the market is witnessing rising inclinaton towards interactive and customized display solutions. Furthermore, brands (business enterprises / retailers) are demonstrating a clear inclination towards environment-friendly solutions, which are in line with their sustainability objectives and are changing the demand for PoS materials.
Besides interactive kiosks and digital signage, technologies such as augmented reality (AR) and data-driven interactive kiosks are fuelling the market towards growth. Augmented reality (AR) supports retailers in successfully persuading store employees to position the merchandise more conveniently. It provides more chances to configure the offerings at the POS to maximize sales conditions. For instance, in FMCG, sales may more effectively and efficiently alter in-store circumstances with the use of augmented reality. Businesses claim to have increased sales of in-store merchandise, such as refrigerators and displays. It so aids in resolving the "last meter objection," which is the lack of a suitable area at the POS. In retail settings, interactive kiosks are frequently employed to give clients self-service alternatives. They can be used for things like pricing comparison, self-checkout, product information, and even virtual shopping.
North America region dominates the global landscape, followed by Asia-Pacific and Europe. Asia-Pacific is anticipated to witness the fastest rate of growth during the projected timeframe, owing to the rising expansion of retail store networks in the region. Manufacturers in the region are investing heavily in order to implement efficient marketing strategies which support the growth of the demand for the solutions offered in the industry. In addition, the adoption of PoSMs in many end-use industries is being further supported by the improvement in people's living standards and growing disposable incomes. Furthermore, the remarkably developed European market may be ascribed to the presence of well-known international providers in the region. Also, the widespread use of online POP management software in Europe is another factor propelling the industry.
Order your copy of the Point of Sale Materials (PoSM) Procurement Intelligence Report, 2024 - 2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis
Key industries such as food & beverage, FMCG, retail, cosmetics, and personal care are showing a notable increase in the PoSM display, which is fueling the growth of the global market. Store formats such as convenience stores, supermarkets, and hypermarkets are witnessing expansion, particularly in the tier-two and tier-three cities of Latin America and Asia. In addition, retailers are investing more in the PoSM industry as they seize opportunities to grow into emerging regions. PDQ and on-shelf displays are becoming more and more popular as a means of grabbing customers' attention. This has increased the importance of these displays because they are an effective way to encourage walk-ins. Furthermore, they are looking to deploy more cutting-edge PoSM solutions that draw customers attention.
Point of Sale Materials (PoSM) Sourcing Intelligence Highlights
• The global point of sale materials (PoSM) market is highly competitive, exhibiting a fragmented landscape with the presence of large number of regional and global players operating in the industry.
• Buyers in the industry possess high negotiating capability due to the intense competition among the suppliers, enabling them with flexibility to switch to a better alternative.
• China is the preferred best cost country for sourcing point of sale materials (PoSM).
• Raw materials, labor, technology, machinery and equipment, rent and utilities, and others are the major cost components in the point of sale materials (PoSM) industry. Other costs include maintenance and repair, certifications, administrative fees, tax, insurance, and interest on loans.
Point of Sale Materials (PoSM) - Key Suppliers
• Amitoje India
• DS Smith Plc
• HH Global Ltd.
• KSF Global Ltd
• One Plus Management Limited (Rising)
• RTC
• Simpson Group
• Smurfit Kappa Group
• Tokinomo Marketing S.R.L
• TPH Global Solutions
• Trion Industries, Inc.
• VKF Renzel GmbH
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Point of Sale Materials (PoSM) Procurement Intelligence Report Scope
• Growth Rate: CAGR of 6.27% from 2024 to 2030
• Pricing Growth Outlook: 5% - 10% increase (Annually)
• Pricing Models: Fixed pricing, Competition-based pricing
• Supplier Selection Scope: Cost and pricing, Past engagements, Productivity, Geographical presence
• Supplier Selection Criteria: Geographical service provision, industries served, years in service, employee strength, revenue generated, certifications, types of PoSM (soft / hard), technology integration, customization options, customer support, lead time, and others
• Report Coverage: Revenue forecast, supplier ranking, supplier matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model