The global masterbatch market size was valued at USD 6.24 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2030. The replacement of metal with plastics in the end-use industries, including automotive and transportation, building and construction, consumer goods, and packaging, is expected to be a key factor driving the global market in the forecast period.
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The product is available in solid and liquid forms and is used for imparting color and enhancing valuable properties of polymers such as antistatic, antifog, antilocking, UV stabilizing, and flame retardation. Various carrier polymers, such as polypropylene, polyethylene, polyvinyl chloride, and polyethylene terephthalate, are preferred along with the product for use in injection molding and extrusion processes.
The rising demand from the packaging industry in the U.S. is expected to boost market growth. There has been considerable growth in the packaging market in the U.S. on account of growth in the e-commerce business. In the U.S., there are approximately 16,806 plastic manufacturing facilities spread across 50 states. The increasing use of plastic in consumer goods, building & construction, automotive, and other sectors is anticipated to boost the growth of masterbatch in the country in the forecast period. Consumer goods manufacturers are providing attractive product packaging to attract a large number of customers to boost sales of their products. Different types of masterbatch are used in combination with polymers to make attractive packaging, which is projected to increase product demand in the forecast period.
Masterbatch Market Segmentation
Grand View Research has segmented the global masterbatch market report based on type, carrier polymer, end-use, and region:
Type Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
• White
• Black
• Color
• Additive
• Filler
• Biodegradable
Carrier Polymer Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
• Polypropylene (PP)
• Polyethylene (PE)
o Low-Density Polyethylene
o High-Density Polyethylene
• Polyvinyl Chloride (PVC)
• Polyethylene Terephthalate (PET)
• PUR
• PS
• Biodegradable Plastics
• Other Carrier Polymers
End-Use Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
• Packaging
• Building & Construction
• Consumer Goods
• Automotive & Transportation
• Agriculture
• Other End-Uses
Regional Outlook (Volume, Kilotons; Revenue, USD Billion, 2018 - 2030)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o U.K.
o France
o Italy
o Spain
o Benelux
o Poland
• Asia Pacific
o China
o India
o Japan
o South Korea
o Taiwan
o Australia & New Zealand
o Indonesia
• Central & South America
o Brazil
o Argentina
o Chile
• Middle East & Africa
o Iran
o Saudi Arabia
o South Africa
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Key Companies & Market Share Insights
The market is fragmented, with several global and regional players. Key players in the market comply with the regulatory policies and are engaged in research & development activities to develop innovative products. For instance, Hubron International became a corporate member of The Graphene Council, the world’s largest community for graphene researchers, developers, producers, academics, and scientists. Since Hubron International is involved in masterbatch/compounding of graphene materials and has technologies available for the processing of 2D materials, the growing usage of 2D materials in the thermoplastic arena for providing lightweight products is expected to strengthen Hublon International’s position in the masterbatch market. Most key industry players are integrated across the value chain, posing entry barriers for new market players. Some prominent players in the global masterbatch market include:
• In November 2023, The investment firm Koinos Capital, headquartered in Milan, established the Impact Formulators Group by merging the operations of two Italian companies specializing in masterbatch and additives manufacturing, namely Masterbatch S.r.l. and Ultrabatch S.r.l.
• In November 2023, TER Chemicals and Momentive have mutually agreed to extend their current distribution agreement for high-performance additives in polymer modification. This expansion encompasses all European countries, with the exception of Iberia and the UK. The portfolio offered includes multifunctional masterbatches, anti-block agents, light diffusers, crosslinkers, and coupling agents. These products aim to provide customers with effective solutions to enhance the performance of their products and address various processing challenges.
• In May 2023, Tosaf Color Service introduced a new masterbatch carrier system. The recently launched masterbatch carrier system by Tosaf Color Service is fully compliant with widely recognized food contact standards, as asserted by the company. This compliance extends to the guidelines set forth by the German Federal Institute for Risk Assessment (BfR) and aligns with the intricate and diverse regulatory frameworks of the United States and China, including the standards of the Food and Drug Administration (FDA) and China Food Safety Law.
Key Masterbatch Companies:
• A. Schulman, Inc.
• Ampacet Corporation
• Cabot Corporation
• Clariant AG
• Global Colors Group
• Hubron International Ltd.
• Penn Color, Inc.
• Plastiblends India Ltd.
• PolyOne Corporation
• Tosaf Group
Recent Developments
• In June 2023, Ampacet announced the launch of PET UVA, a masterbatch that offers protection to the packaging contents from harmful UV light, thereby keeping the food fresher, extending product shelf life, and limiting waste. The company also offers UVA in PP and PE.
• In June 2023, Ampacet unveiled the introduction of a new additive - AA Scavenger 0846, designed particularly for restricting the acetaldehyde levels in both PET and rPET bottles. This product launch was aimed at supporting the sustainability efforts of the company in the packaging industry by encouraging the use of recycled materials and reducing waste.
• In April 2023, Penn, Color, Inc. announced the commencement of its world-class facility in Rayong Province, Thailand in order to expand its manufacturing capabilities. The objective of this new plant was to enable the company to deliver high-quality colorant & additive masterbatches across the Asia-Pacific market.
• In May 2023, Cabot Corporation launched its new aerogel particles portfolio - ENTERA, which acts as a thermal insulation additive for enabling the development of ultra-thin thermal barriers for Li-ion EV batteries. The portfolio comprises three products that can be integrated into different thermal barrier forms, including, sheets, blankets, pads, foams, films, and coatings.
• In March 2023, Cabot Corporation announced the launch of its sustainable solutions platform - EVOLVE. This platform was aimed at developing sustainable reinforcing carbons for varied industries and curating materials that enable a more sustainable future by leveraging circular value chains & materials recovered from worn tires, bio-based and renewable materials, and processes that limit greenhouse gas emissions.
• In October 2022, Clariant launched new additive solutions at K 2022 to reinforce more sustainable plastics and decrease resource use. These new developments include Licowax AS 100 TP - an anti-scratch additive for polypropylene and thermoplastic olefins formulations, AddWorks AGC 970 - a light stabilizer for polyethylene agricultural films, and Licocare RBW 560 TP Vita a bio-based wax for injection molded polyester compounds.
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