How is Technology Driving Growth for the Yoga Industry?
When Apple launched its latest version of the world’s bestselling smartwatch last year, it made a mark by including yoga as a devoted option for its fitness-tracking capabilities.
The acknowledgment by one of the world’s largest tech firms that yoga must be included with “cycle” or “run” as a trackable training is just a testament to how much the chastisement of yoga has endured and is still gaining momentum. More essentially, it has also opened up a whole new discussion about the role of technology in the yoga industry and fueled a powerful industry trend.
Yoga is an exercise that’s kept its distance from the digital world. As an outcome, it is something that businesses vying to monetize on fitness were uncertain how to take on. However, yoga is certainly growing to meet the needs of today’s world.
Nowadays, primary gym-goers are using yoga practice as a way to exercise and back their health and fitness objectives. The two-thousand-year-old discipline has become popular with mass-market consumers. A report by Yoga Alliance and Yoga Journal disclosed that the number of Americans doing yoga has gone up by over 50% in the last six years, with nearly 36 million people now practicing yoga in the country alone. Then, the discipline has witnessed itself taken in with the likes of HIIT and spin as a class at the majority of fitness studios.
And so, with just about everything today, yoga is gradually getting a dose of innovation from ground-breaking brands to meet the demand of voracious, fitness-seeking people, slowly moulding to fit their ever-connected lives.
Wearables
Apple’s Watch was likely the first example the world witnessed a corporation under the conventional pull of yoga. It’s able to track users via heart rate in beats per minute (BPM) and show the active and total calories burned during the workout.
A majority of users that practice yoga relies on it as a way to outflow the technology that rules their lives. For some, one hour of daily yoga is the time they can turn off and not be overwhelmed by data, and so using a wrist-worn computer that uses sensors to tell consumers how many calories they have burned during this time could be argumentative.
But is there a role for technology in the future of yoga? Data, insight, and knowledge about how the body is responding to exercise, be it any exercise such as spinning or HIIT, is proving to be addictive. People are becoming increasingly fascinated by how they’ve accomplished during workouts, observing occurrences and storing the corresponding data in their calendars.
Innovative Apps
With the increasing penetration of smartphones among people of all ages and types, yoga studios have been relying on yoga studio apps that deliver tremendous value to both the studio owners and members.
If you run a yoga studio, a yoga scheduling software will make the troublesome facets of doing business easier and save valuable time. This way you can focus more on your passion: yoga.
In recent times, the world has seen the number of yoga studios rise tremendously. Yoga is more popular than ever, the yoga entrepreneurs are on the upsurge.
The use of a yoga studio app or software to schedule yoga classes and help with membership administration is slowly becoming an industry norm. For members, it acts as a powerful way to stay aware of all the activities at the studio like class scheduling, bill payments, yoga tips, and others.
Colour and Light as Therapy
An eccentric way in which yoga is getting a tech-driven revolution is in a more sensory trend; by using colour and light therapy. A leading yoga studio based out of the UK, is beached in such profligate research.
Termed as a “revolutionary new approach to practising yoga”, the yoga studio mixes light and colour therapy methods to deliver a stimulating, multi-sensory yoga experience not embraced earlier.
Based on scientific research and on the influence of certain light frequencies, each class is held in an ergonomically inspired room lit in a particular colour. There are six different coloured classes, each with a trainerol; that guides the class through a group of sequences that match with the healing properties of that colour. Taking the yellow class, for instance, will allow studio members to experience a vitalizing flow designed to support digestion and counter mood swings. While a red class will fill yoga practitioners with light that deals with the body, by piercing the first 2mm of skin tissue, promoting energy generation on a cellular level.
Technology and Yoga- Go hand in hand
So far, the ways we’ve noticed how technology is integrated into yoga have been elusive. But it’s a region where growth is predictable over the coming years. How precisely this will shape up, however, is not easy to determine, even for those who are part of both spheres.