If your business has recently decided to transition from traditional marketing to Inbound Marketing , the concept can seem overwhelming. I invite you to go fishing to increase sales.
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For several decades, companies have been cold calling, developing traditional media ads, and trying to fish for any "bait" (strategy) to attract consumers in an invasive way.
However (I hope you have seen the SlideShare above this post first) Inbound Marketing is the future and it is crucial to the success of your business.
Here are three simple ways to get started, before visiting an Inbound Marketing agency.
1. YOUR OLD CONTENT CAN SERVE
If you invested many years and money in various print or television ad campaigns, start working on the transition of everything to digital.
Content whitepappers, ebooks, blog posts, messages on social networks, infographics, videos and webinars can be extracted from a single printed material on which you have spent a lot.
Before you say goodbye to a lot of material you worked so hard on, save it and find ways to reuse it on the Internet.
If your printed content was ever "successful", it can be used again to fish with the Inbound methodology.
2. USE YOUR WEBSITE TO NURTURE LEADS
The benefit of transitioning to an Inbound Marketing methodology is that your website can be used to attract and cultivate leads without having to pick up the phone, at least in the early stages of the sales cycle.
By offering your target audience blogs and content that are valuable and relevant to your industry, you are providing them with the information they need to help them make a purchasing decision.
Work with a professional team to verify that your website is "SEO-friendly", that is, attractive enough to "fish" for new potential customers .
3. THE END OF TRADITIONAL MAIL
Direct mail is the spam of traditional marketing.
When was the last time you heard a salesperson praise an email campaign that was sent to the prospect's home?
Ditch the direct mail, and follow the email marketing path ... but very carefully.
Emails can be sent on the days and times you choose, and can be customized for each specific target audience.
Instead of wasting money printing ad content, focus on developing different emails that are relevant to specific audiences.
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