The phenomenon of native advertising continues to grow in the United States. Brands already know that users want CONTENT and not simply disruptive messages.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like lahore smart city noc.
A fact has just shaken the industry: native advertising in the New York Times grew to 10% "of total digital revenue, confirmed Meredith Kopit Levien, vice president of digital marketing, surprising executives and investors themselves.
For the most influential traditional media brand on the web, digital advertising revenue rose 11.8% in 2014, generating $ 182 million. That means the Times sold as much as $ 18 million in native ads in 2014, 300 percent more than they had projected in early 2014.
Kopit Levien revealed the 10% figure during an investor presentation. "We are surprised by the increasing demand for native advertising, using content," he said.
Some 60 brands bought paid messages using newsworthy content last year. 50 targeted campaigns were run on The New York Times website and its mobile apps.
"We believe that there is immense potential in content posts and in many of the proposals we receive from an Inbound Marketing agency," added New York Times Company CEO Mark Thompson during the presentation.
The Times, which cut its newsroom staff to 100 through layoffs and buyouts in December, is now hiring content generation companies (many of them made up of former journalists) to help produce campaigns for clients.
Native advertising is a controversial but very effective practice in which content is used to mimic the editorial content of the medium where it is advertised.
Content marketing is growing by leaps and bounds.
The Times will not survive on the profits of native advertising alone. In fact, the company's operating profit last year was $ 92 million compared to $ 156 million in 2013. The costs of retirement plans and strategic investments ate up profits.
But the discovery of a new form of income excites executives. Last year's total revenue at the Times was $ 1.5 billion, a 0.7% increase from 2013. And paid messages fueled a 19.3% increase in digital ad sales in the fourth quarter. .
To compensate for the declines in advertising, they increased digital subscriptions. The Times had 910,000 digital subscribers at the end of the fourth quarter. They believe that in June of this year they will exceed one million subscribers.
Resources:
Interviews with leaders of the real estate sector (1st part)